TV is more than just America’s favourite pastime. On-demand services like Netflix and Hulu are devouring hours of people’s waking life, while other screen activities, such as watching YouTube and scrolling Instagram, are filling shorter gaps. So how is “zombie eating” changing the dining landscape?

For the first time in years, sales of microwave and TV dinners are on the rise in the US. Though they're still associated with unhealthy ingredients, Gen Yers are being won over by convenience and taste, presenting food brands an opportunity to adapt their offerings for quicker consumption.

Berlin-based HelloFresh has been delivering prepared recipe ingredients since 2011. But as customer retention rates continue to fall, the brand is using data-driven product development to identify customer favourites to keep them coming back.

As the working day gets longer and longer and people are becoming increasingly short on time, how does this impact what they’re cooking and eating for dinner? In light of these shifts, Canvas8 spoke to eight Americans to find out how the dinnertime landscape has changed.