How are meal kits catering to American eating habits?

REPORT

Dec 30, 2019

Appealing to those seeking both convenience and healthy food, meal kits are expanding from doorstep delivery to grocery stores, where their à la carte options allow shoppers to make last-minute eating decisions. As we try to do more with less time, how are these kits transforming our days?

Sector
Eating and Drinking
Location
United States

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Scope

When Blue Apron launched in the United States in 2012, investors expected it was poised to make a big impact: three years later, the company announced a $135 million funding round, pegging its valuation at a tidy $2 billion. [1] As 2019 comes to a close, Blue Apron’s outlook is significantly gloomier. Its 30% year-on-year decline has made investors nervous, as has its roughly $26 million net loss between July and September 2019. But the company hopes this downward slide will turn around as 2020 dawns – partly because it has plans to reinvest in its branding and marketing. [2] Despite the meal-kit boom, it seems keeping customers intrigued requires more than just easy eating options.

SOURCES

How is screen time altering American eating habits?

report·
Aug 29, 2019

TV is more than just America’s favourite pastime. On-demand services like Netflix and Hulu are devouring hours of people’s waking life, while other screen activities, such as watching YouTube and scrolling Instagram, are filling shorter gaps. So how is “zombie eating” changing the dining landscape?

Gen Yers are returning to the frozen food aisle

signal·
Jul 17, 2019

For the first time in years, sales of microwave and TV dinners are on the rise in the US. Though they're still associated with unhealthy ingredients, Gen Yers are being won over by convenience and taste, presenting food brands an opportunity to adapt their offerings for quicker consumption.

HelloFresh uses data to cater to people’s tastes

signal·
Jul 2, 2018

Berlin-based HelloFresh has been delivering prepared recipe ingredients since 2011. But as customer retention rates continue to fall, the brand is using data-driven product development to identify customer favourites to keep them coming back.

What are Americans having for dinner?

report·
Oct 11, 2019

As the working day gets longer and longer and people are becoming increasingly short on time, how does this impact what they’re cooking and eating for dinner? In light of these shifts, Canvas8 spoke to eight Americans to find out how the dinnertime landscape has changed.