Offering more than just a space to source home, hair, holiday, or outfit inspiration, Pinterest has designed itself to be a positive place and a respite from other social media platforms. But what is the reason behind its ever-growing success and why do people love it so much?

TikTok may be best known for its viral challenges and surreal skits, but the social media app is evolving into much more than a platform for comedy. How are Gen Zers using this digital channel to educate and inspire their peers? And how are their online communities impacting their offline lives?

TikTok’s challenges and tutorials have become an integral part of digital life for Gen Zers, inspiring many of them to recreate intricate dance routines in their bedrooms or out in public spaces. But why is this form of expression so popular on the platform? And how can brands get involved?

The craft movement has seen more and more people turning to the internet for inspiration, with many looking to cut their spending and even make money selling their creations. BuzzFeed’s Nifty aims to spark their imaginations through short instructional videos for DIY projects and life hacks.