How Pinterest is pinning down new audiences
13 Aug 2019
How Pinterest is pinning down new audiences

Offering more than just a space to source home, hair, holiday, or outfit inspiration, Pinterest has designed itself to be a positive place and a respite from other social media platforms. But what is the reason behind its ever-growing success and why do people love it so much?

Mary Lumley

Mary Lumley is a Pinterest marketing expert and the founder of She specialises in helping brands to utilise Pinterest as a marketing tool to drive traffic, sales, and brand awareness.

Tom Bourlet

Tom Bourlet is the marketing manager at Eventa and has used Pinterest across several campaigns to boost traffic to his clients’ websites, as well as using it as a marketing tool for his award-winning blog

Olivia Foster

Olivia Foster is a writer and content producer specialising in fashion, politics, entertainment, and women’s issues. She has written for Grazia, Marie Claire, and Stylist, and has worked with brands such as Superdrug, Kurt Geiger, and Netflix. She can be found tweeting @livsdarling.