How Pinterest is pinning down new audiences
REPORT
13 Aug 2019
How Pinterest is pinning down new audiences

Offering more than just a space to source home, hair, holiday, or outfit inspiration, Pinterest has designed itself to be a positive place and a respite from other social media platforms. But what is the reason behind its ever-growing success and why do people love it so much?

Mary Lumley

Mary Lumley is a Pinterest marketing expert and the founder of BornToBeSocial.com. She specialises in helping brands to utilise Pinterest as a marketing tool to drive traffic, sales, and brand awareness.

Tom Bourlet

Tom Bourlet is the marketing manager at Eventa and has used Pinterest across several campaigns to boost traffic to his clients’ websites, as well as using it as a marketing tool for his award-winning blog SpaghettiTraveller.com.

Olivia Foster

Olivia Foster is a writer and producer living in London. She’s spent over a decade writing about women’s-interest topics, from beauty to pop culture to politics, for publications including Grazia, Marie Claire, and the i.