Whether it’s betting on horses or buying a scratchy, gambling is big business. In fact, 68% of Brits gamble in some form. But with the industry’s tainted reputation threatening its future, what’s now driving people to place a wager? Canvas8 sat down with 20 men and women to find out why they gamble.

Starling Bank is a UK challenger that looks more like a Silicon Valley start-up than a traditional bank. It offers accounts that can be opened on mobile in minutes, full banking licence functionality and a focus on taking ownership of your finances. Starling Bank might just be the financial institution to earn the trust of Gen Y.

There’s a seismic change underway in the banking sector, with challenger brands taking on the traditional Big Five. At the forefront is Monzo, a mobile-first digital bank that’s designed with tech-savvy customers in mind. Can its clever app and round-the-clock support convince Brits to switch?

Since the financial crisis put banks in the hot seat, they’ve been fighting to win back people’s trust and affection. Canvas8 spoke to 20 men and women to understand what could persuade them to willingly engage in the life admin of switching banks.