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  • How can a smart scale inspire healthier habits?
  • How can a smart scale inspire healthier habits?
    Justyn Warner, Creative Commons (2018) ©

Shapa: de-quantifying weight loss

With America’s top three failed New Year’s resolutions all related to health and fitness, losing a few pounds is often far easier said than done. Hoping to challenge traditional attitudes towards weight management, Shapa is a smart scale that doesn’t tell users how much they weigh.

Location North America / Northern Europe

Social media channels have helped perpetuate unrealistic body ideals through viral challenges such as the #A4Challenge and #BellyButtonChallenge. The ‘Cinderella Weight’ diet, inspired by the exaggerated proportions of the eponymous fairytale character, has similarly spread across Twitter, although there are concerns that it promotes unhealthy weight loss. [1]

Yet while such crazes quickly rise and fall on the web, it seems more people are ditching dieting in real life. Research has found that fewer overweight adults are trying to lose weight now than three decades ago, despite obesity rates in the US reaching an all-time ...



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