Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How can a smart scale inspire healthier habits?
  • How can a smart scale inspire healthier habits?
    Justyn Warner, Creative Commons (2018) ©
CASE STUDY

Shapa: de-quantifying weight loss

With America’s top three failed New Year’s resolutions all related to health and fitness, losing a few pounds is often far easier said than done. Hoping to challenge traditional attitudes towards weight management, Shapa is a smart scale that doesn’t tell users how much they weigh.

Location North America / Northern Europe

Scope
Social media channels have helped perpetuate unrealistic body ideals through viral challenges such as the #A4Challenge and #BellyButtonChallenge. The ‘Cinderella Weight’ diet, inspired by the exaggerated proportions of the eponymous fairytale character, has similarly spread across Twitter, although there are concerns that it promotes unhealthy weight loss. [1]

Yet while such crazes quickly rise and fall on the web, it seems more people are ditching dieting in real life. Research has found that fewer overweight adults are trying to lose weight now than three decades ago, despite obesity rates in the US reaching an all-time ...

Canvas8

Related

  • Article image BoobSoap: a playful nudge to self-check

    Around 5,000 women under the age of 45 are diagnosed with breast cancer every year, and while self-checks are a vital part of early detection, fear and ignorance inhibit the examination of lumps and bumps. So, how can a simple bar of soap nudge young women to regularly check themselves?

  • Article image What’s that rash? The science of healthy Googling

    Although 72% of US internet users search for health info online, just 12% can adequately evaluate what they find. Canvas8 spoke with Amy Armstrong-Heimsoth and Melissa Johnson, co-authors of research about a health literacy programme, to learn how people can improve their Googling.

  • Article image Is dieting really dead?

    The way people lose weight is changing. Out are the cardboard-tasting diet foods, awkward meet-ups and communal weight shaming, in are the whole foods, digital apps and sexy workout gear. But is dieting really dead? And how are consumer attitudes towards wellness changing?

  • Article image YOU-app: get healthier and happier one step at a time

    Setting unrealistic goals is something we all do, especially when it comes to self-improvement. We strive to be fitter, smarter, kinder, or to eat more healthily. But shaking off old habits is hard. Sometimes we don’t even get started. Can a step-by-step app, informed by behavioural science, come to our rescue?