Around 5,000 women under the age of 45 are diagnosed with breast cancer every year, and while self-checks are a vital part of early detection, fear and ignorance inhibit the examination of lumps and bumps. So, how can a simple bar of soap nudge young women to regularly check themselves?
When cancer charity MACMA found that 67% of women don’t check their breasts, it aimed to create a viral ‘how-to’ guide. But as Facebook and Insta remove images of women’s nipples, how could it show a self-exam if it couldn’t even show a pair of boobs? It found a loophole – use 'moobs' instead.
The ‘change’, ‘time of life’ or – more simply – the menopause, remains a taboo topic for many; 70% of menopausal women don’t inform their employer that they’re experiencing symptoms. But how are they coping and how is increased media coverage changing the way this life stage is discussed?
Setting unrealistic goals is something we all do, especially when it comes to self-improvement. We strive to be fitter, smarter, kinder, or to eat more healthily. But shaking off old habits is hard. Sometimes we don’t even get started. Can a step-by-step app, informed by behavioural science, come to our rescue?
How can lollipops, ‘wizards’ and dog shows help bring communities together and fight criminal or disruptive behaviour? Canvas8 spoke with Stevyn Colgan, author of Why Did the Policeman Cross the Road? and Nudgestock speaker, to find out how you can nudge people to solve a problem.