BoobSoap: a playful nudge to self-check
BoobSoap: a playful nudge to self-check

Around 5,000 women under the age of 45 are diagnosed with breast cancer every year, and while self-checks are a vital part of early detection, fear and ignorance inhibit the examination of lumps and bumps. So, how can a simple bar of soap nudge young women to regularly check themselves?