How youth subcultures form in the digital age
REPORT
18 Sep 2017
How youth subcultures form in the digital age

Youth subcultures still exist, but they’re far removed from the mods, rockers, punks and hippies of generations past. How have blogs and social media impacted the way Gens Y and Z form tribes? And how do they define their identities beyond the clothes they wear and music they listen to?

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.