Youth subcultures still exist, but they’re far removed from the mods, rockers, punks and hippies of generations past. How have blogs and social media impacted the way Gens Y and Z form tribes? And how do they define their identities beyond the clothes they wear and music they listen to?
Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.