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  • High performance fabrics meet high-end design
  • High performance fabrics meet high-end design
    ThoroughlyReviewed, Creative Commons (2017) ©
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Why sportswear is going posh

Amid growing health-consciousness and shifting dress codes at work, activewear is now everywhere. Yet the garments produced by the likes of Nike and Under Armour don’t cut it for many luxury shoppers. What’s the appeal of premium sports apparel for these discerning consumers?