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  • Myspace musicians have made way for Musical.ly idols
  • Myspace musicians have made way for Musical.ly idols
    Max & Harvey (2017) ©
CASE STUDY

Max & Harvey: teen idols for a new generation

Unless you have a tween-aged daughter, it’s unlikely you’ll have heard of British twins Max & Harvey. But with over three million fans on social video app Musical.ly, they’re preparing to tackle the charts, tour the world, and reap the financial rewards of fame – all before leaving school.

Location Northern Europe / North America

Scope
Unless you have a tween-aged daughter, it’s unlikely you’ll have heard of musical duo Max & Harvey. These 14-year-old twins from Berkshire have never had a single in the charts and haven’t appeared on a reality TV show, yet they’ve built a following of almost three million on Musical.ly, the social video app with over 130 million registered users, of whom 65% are aged 13-20. [1][2] They’re now preparing to tackle the charts, tour the world, and reap the financial rewards of fame – all before leaving school.

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