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  • How are green-fingered Gen Yers tending to their gardens?
  • How are green-fingered Gen Yers tending to their gardens?
    Garry Knight, Creative Commons (2012) ©
CASE STUDY

Patch: growing a generation of urban gardeners

With Gen Yers squeezing into ever smaller spaces in cities, it may seem like an unlikely time for a gardening boom. But there’s a whole generation of well-heeled and house-proud urbanites looking to make the most of their outdoor areas, and London-based Patch is helping their gardens grow.

Location United Kingdom

Scope
Urban gardening and allotment keeping is becoming increasingly popular across Europe, and that’s unsurprising given that surveys suggest being surrounded by greenery can actually make us feel good; in the UK, 82% of people say that being in the garden makes them happier. [1][2]

Are the occupants of increasingly small living spaces in cities ready to plant and prune? They may like the look of a blossoming balcony, but do Gen Yers have the time, money and skills required to keep their gardens green? And if they do, where can they go to get what ...

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