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  • How is luxury going green in 2016?
  • How is luxury going green in 2016?
    EventPhotosNYC, Creative Commons (2016) ©
Snapshot

A sector snapshot of Luxury

Has it become cool to be kind? Why are image-conscious men swapping power tools for man bags? Can we really get a local touch from a globalised brand? And does the future of the luxury sector live online?

Location Global

The challenge for eco-friendly brands has always been that people perceive all-natural products as less effective, not to mention that organic hemp and electric cars often seem dowdy, not desirable. But with 88% of Gens Y and X thinking that businesses need to be more proactive in ‘doing good’, luxury brands are learning that being luxury and green aren’t mutually exclusive.

In Canvas8’s March 2016 Sector Snapshot of Luxury, we look at how it’s become cool to be kind, why image-conscious men are swapping power tools for man bags, why we want a local touch from globalised brands, and why ...

Canvas8

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