Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • What do Chinese shoppers expect in-store?
  • What do Chinese shoppers expect in-store?
    Blazej Mrozinski, Creative Commons (2009) ©
REPORT

What do Chinese consumers crave on the high street?

A new era of consumption, characterised by an abundance of choice, has redefined the Chinese customer’s attitude to retail. They now expect the same excellent service they receive online in the physical world. So how can brands entering China accommodate a subtle mix of tradition and innovation?