Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • What do Chinese shoppers expect in-store?
  • What do Chinese shoppers expect in-store?
    Blazej Mrozinski, Creative Commons (2009) ©
REPORT

What do Chinese consumers crave on the high street?

A new era of consumption, characterised by an abundance of choice, has redefined the Chinese customer’s attitude to retail. They now expect the same excellent service they receive online in the physical world. So how can brands entering China accommodate a subtle mix of tradition and innovation?

Location China

Scope
In China, fuwu – ‘service’ – has long been associated with the ubiquitous slogan ‘serve the people’, a communist term meant to encourage social cohesion and harmony. In the country’s mostly state-owned department stores and restaurants, fuwu was once defined by surly shop assistants whose most frequently used expression was mei you – ‘we don’t have’.

The nation’s economic expansion has since fuelled the growth of the domestic and international retail, hospitality and service sectors. This new era of consumption, characterised by an abundance of choice, has redefined the Chinese customer’s attitude to service. What’s more, with e-commerce retail ...

Canvas8

Related

  • China bought half of the world's luxury in 2015 China bought half of the world's luxury in 2015

    China loves luxury, buying almost half of the world's high-end goods in 2015. But with the price tags associated with these products rising when imported into China, people are turning elsewhere to get their taste of opulence. So where are they heading to for luxury items?

  • China embraces online-to-offline spending China embraces online-to-offline spending

    Trawling through markets while being assaulted by assorted sights, smells and sounds has always been a part of Chinese city life, and now swiping a smartphone to pay for items could be, too. Chinese consumers are using their smartphones to pay for anything and everything.

  • Article image Why luxury is a way of life in China

    Renowned for an insatiable appetite for luxury, within ten years China will account for 50% of global luxury purchases. But as discretion becomes the mark of distinction, who are these luxury consumers, how are their tastes evolving and what compels them to part with their cash?

  • Article image Why is China’s trust in short supply?

    The consumer landscape in China is a minefield of fakes, misleading ads and tainted products. But shoppers have become smarter at working out the Nukes from Nikes. When trust is low in brands, media and even your next door neighbour, how can a society regain its faith?