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  • How can brands make themselves valuable at major life events?
  • How can brands make themselves valuable at major life events?
    Basheer Tome, Creative Commons (2011) ©
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Where should brands fit into our life stories?

Storytelling has become a guiding principle for great marketing, letting companies neatly fit into consumers’ lives. But with one well-timed ad capable of changing someone’s shopping habits for years, how can brands address our milestone moments without seeming opportunistic?

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