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  • The transformative power of beauty far transcends time
  • The transformative power of beauty far transcends time
    Events Photos NYC, Creative Commons (2013) ©
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What’s got beauty brand fans holding onto the past?

From the ‘50s-style branding of Benefit to the 140-year success of Vaseline, the beauty industry is steeped in nostalgia – both authentic and artificial. Techniques, products and entire brands are built on days gone by, but why are beauty brand fans looking at the past with rose-tinted specs?