‘Cleanse, tone, moisturise’ is the beauty mantra that most American women try to abide by. They may be surprised to learn that Japanese women have much longer daily skincare routines of up to 11 steps, taking up to 20 minutes every morning.

Morning beauty regimes often leave no time for food; over 40% of UK adults skip breakfast. Believe ‘beauty cereal’ is packed with vitamins to nourish hair, skin and nails. The nutricosmetic market will be worth over $4 billion by 2017, but can we really eat our way to beauty?

Asia's selfie obsession – especially amongst women – is more prominent than ever. In response, there's been an explosion of beautifying apps that automatically detect facial features, and enhance them according to Eastern beauty ideals.

SPF skincare has become a must for beauty products – from drugstore staples to high-end lotions. But with more than half the world’s population now living in cities, there's a new environmental factor that's affecting our skin. Is anti-pollution the new SPF?

One in ten women can’t go a day without using an exfoliating product. Frank is a coffee body scrub born in Australia, with natural credentials and a ‘cheeky personality’ that encourages its fans to post semi-naked selfies. But can it become a hit with Gen Y women worldwide?

In France, specialist beauty retailers have lost significant market share, and people are warier of what they put on their skin. Aroma-Zone says DIY beauty products are the answer. But will French women swap well-loved luxury brands for lotions and potions they have to make by hand?

Are you tech savvy or a luddite? Do you prefer to jet set or stick to the continent? And what do these lifestyles mean for the future of your skin? Sk:n Clinics has collaborated with futurologist Ray Hammond to provide an insight into what the future of skincare could look like.

Beauty brands are adapting to a new consumer psyche of technology, ethics and wellness while crafting a deeper narrative about what beauty might mean for 21st century consumption where doing good, looking good and feeling good all play a role.