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  • How’s a sloth making mobile ads better?
  • How’s a sloth making mobile ads better?
    Garry Knight, Creative Commons (2012) ©
CASE STUDY

MIIP: a friendly face for mobile ads

Nobody likes mobile ads. They pop up to hold apps hostage and make browsing highly frustrating. InMobi is now hoping to make them more entertaining, charming and human with the launch of MIIP, a virtual sloth. But can a furry helper really make mobile ads less annoying?