To see into the future of media, take a look at a 12-year-old’s iPad. Gen Z spend 35 hours a week consuming media. In the first of a two-part report, we look at why Gen Z are choosing tablets over TVs, why streaming services are king, and how this generation's behaviour will shape entertainment’s future.

Smartphones are no longer just a means of communicating. They wake us up, get us from A to B and even help us find love. We’ve almost forgotten their original purpose. Text trumps voicecalls and apps trump SMS – it’s a good time to ask – what’s the future of the mobile phone?

In India, Android adoption is driving the smartphone market, which is set to surpass the US as the second-largest worldwide in 2014. With so many new marketing opportunities, Ladooo is a platform that promises Indian brands customer attention in return for free airtime.

Americans consume more than half of all digital media through mobile apps, and Vungle hopes to become the 'Google of mobile ads'. But can an ad network based on hints and rewards for gamers dominate the in-app advertising market? And do players really want ads while they game?