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  • Willagirls sell beauty products to their BFFs
  • Willagirls sell beauty products to their BFFs
    Steve Crane, Creative Commons (2011) ©
CASE STUDY

Willagirls: Gen Z sell skincare at sleepovers

From Avon ladies to Tupperware parties to Ann Summers soirees, peer-to-peer selling is an established business model for companies, with most aimed squarely at middle-aged women. But now Willa is hoping that Gen Zers can revive its brand by selling lip shimmer and face wash to their pals.