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  • What media really has our attention?
  • What media really has our attention?
    Hector A OM (2013) ©
REPORT

Have we got your attention?

Listicles, celeb gossip, virals, and vloggers. Nothing works harder to capture and retain our attention than the internet. But if clicks, page views, and ‘likes’ no longer cut it when it comes to gauging how engaging a platform really is. How should we be measuring a brands money-making potential?

Location North America / Northern Europe

Scope
Nothing works harder and more creatively to capture and retain our attention than the internet. But as marketers and advertisers are forced to navigate increasingly competitive, complex online landscapes, rudimentary tallies of clicks, page views, ‘shares’ and ‘likes’ no longer cut it when it comes to gauging how engaging a platform really is.

Sussing out whether someone has committed to your content or merely flirted with it for a futile moment comes down to one thing: ‘time spent.’ With Upworthy having open-sourced its ‘attention minutes’ metric in July 2014 and the Financial Times now selling time to its ...

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