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  • People often forget to bring coupons when they go shopping
  • People often forget to bring coupons when they go shopping
    Bruce Stockwell, Creative Commons (2010) ©
CASE STUDY

Groupon Snap: getting cash back on your groceries

Despite 66% of US households using coupons in an attempt to save money on their groceries, only $3.5 billion of the $470 billion worth of coupons were redeemed in 2013. Could Groupon’s cash back coupon Snap prove to be a digital solution to coupon-cutting?

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