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  • Can an Australian beauty brand with humble beginnings go global?
  • Can an Australian beauty brand with humble beginnings go global?
    Frank (2014) ©
CASE STUDY

Frank: a natural body scrub that talks dirty

One in ten women can’t go a day without using an exfoliating product. Frank is a coffee body scrub born in Australia, with natural credentials and a ‘cheeky personality’ that encourages its fans to post semi-naked selfies. But can it become a hit with Gen Y women worldwide?

Location Australia

Scope
Face and body scrubs are an important part of any beauty-obsessed person’s skincare routine, and over 10% of women can’t go one day without using an exfoliating product. [1] In their plight for baby smooth skin, more women are turning to natural products that are natural and organic in order to protect the environment as well as themselves. Can Frank, a chemical-free coffee body scrub born in Australia, with its natural credentials and ‘dirty talk’, become a worldwide hit?

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Canvas8

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