Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Can an Australian beauty brand with humble beginnings go global?
  • Can an Australian beauty brand with humble beginnings go global?
    Frank (2014) ©
CASE STUDY

Frank: a natural body scrub that talks dirty

One in ten women can’t go a day without using an exfoliating product. Frank is a coffee body scrub born in Australia, with natural credentials and a ‘cheeky personality’ that encourages its fans to post semi-naked selfies. But can it become a hit with Gen Y women worldwide?