Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Can technology actually bring families closer?
  • Can technology actually bring families closer?
    Joe Shiabotnik, Creative Commons (2013) ©
CASE STUDY

WhatsApp: Brazil’s digital version of a noisy family meal

Nearly 60% of Brazilians feel they aren't spending enough quality time with their family. Stories, fights and gossip were once shared around the dinner table, but now these interactions often happen over Facebook and email. Does the family that WhatsApps together stay together?

Location Brazil

Scope
As WhatsApp's popularity reaches unprecedented levels in Brazil, the largest country in South America embraces the instant messaging app as a way to strengthen family ties and reunite relatives in a digital environment.

The decline of Facebook's popularity amongst the younger age groups may have been blamed on mums and dads taking over the social network. But when the young ones find a way to virtually hang out with their relatives of all ages in private, with no outside people to read the inside jokes and spelling mistakes, it's a different story. Does the family that WhatsApps together stay ...

Canvas8

Related

  • Article image Why super social Brazilians love ‘Face’

    Social media has found a fertile environment amongst highly sociable Brazilians. The nation has openly embraced these platforms and is fully engaged – people in Brazil typically spend 12 hours a month on Facebook, almost twice the global average. But what's driving this uptake?

  • Article image WeChat: the app you’ll never want to leave

    From messaging to social media to a marketplace to browsing the internet, WeChat is the app the does everything. While Western companies and app developers race to unbundle their services into efficient single-purpose apps, WeChat continues to add feature after feature.

  • Article image Why are mum and dad on Facebook?

    When Facebook was launched, it felt defiantly 'young' - a fun place for young Millennials to waste time together. But fast forward to today, and the average user age has skyrocketed. As their parents start logging on, teens are abandoning ship. Has Facebook lost its cool?

  • Article image Samba: getting the right reaction

    Samba is a video messaging app that automatically records people’s reactions to what they’ve just been sent. With online and mobile conversations gradually becoming more like real-life interactions, people are seeking reassurance from their peers that they fit in.

  • Article image Compartmentalising your virtual life

    All our conversations and experiences change according to where we are, and who’s around us. But how do our relationships with different platforms affect the way we express ourselves online?

  • Article image A cultural snapshot of Brazil

    Are Brazilians still football obsessed? And are big bums still the beauty standard? In our 2014 / 15 cultural snapshot of Brazil, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.

  • Article image Sending the right message

    The explosion of interest in mobile messaging platforms has prompted heated competition to secure the largest and most loyal global user base. From LINE’s stickers to WeChat’s partnership with Lionel Messi, there’s a race to innovate, and fast.

  • Article image Claro: freeing Brazilian social media

    Brazil is rapidly gaining a reputation as South America's most social media-savvy country. Responding to the shift, telecoms company Claro is offering free access to Twitter.