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  • We’ve become accustomed to instant service on-demand
  • We’ve become accustomed to instant service on-demand
    USA Today (2014) ©
REPORT

How Uber fulfils our ‘I want it now’ culture

Push for a pizza, swipe for a cleaner and tap for a taxi. The rise of apps like Uber is facilitating the culture of ‘I want it, and I want it now’. For digital-savvy city-dwellers from London to Beijing, everything you need – from your dinner to a ride home – is just an app away.

Location North America / Northern Europe / Global

Scope
Uber has changed the taxi industry forever. Averaging 80,000 new sign-ups a week, the app continues to be astronomically successful in every city it launches in – from Europe to the US to China. And as Uber changes the private transportation industry, companies in other sectors are looking at the app as inspiration for providing quick, efficient and cost-effective on-demand services.

But what really happens when the world can be delivered to your door? Once, on-demand services were limited to the streaming of digital content – watching films or listening to music – but the instant gratification of ...

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