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  • We’ve become accustomed to instant service on-demand
  • We’ve become accustomed to instant service on-demand
    USA Today (2014) ©
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How Uber fulfils our ‘I want it now’ culture

Push for a pizza, swipe for a cleaner and tap for a taxi. The rise of apps like Uber is facilitating the culture of ‘I want it, and I want it now’. For digital-savvy city-dwellers from London to Beijing, everything you need – from your dinner to a ride home – is just an app away.