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  • Could pay-as-you-go car insurance save the industry?
  • Could pay-as-you-go car insurance save the industry?
    Metromile (2014) ©
CASE STUDY

Metromile: pay-as-you drive car insurance

The US car insurance industry is worth around $199 billion - but car use is declining, and one third of people sought a new insurer in 2013. Adapting to changing usage patterns and customer demands, Metromile makes insurance more customer-friendly with a pay-by-the-mile scheme.

Location Northern Europe / North America

Scope
The car insurance industry in the United States is worth an estimated $199 billion, with an expected growth rate of 2.3% until 2019. [1] But car use is falling – particularly in the US, where it’s declined every year since 2005, and travel on all roads dropped by 3.1 billion miles between 2012 and 2013. [2][3] Services like Uber and Zipcar are soaring in popularity due to their increased flexibility – with cars available to rent for short trips and weekends, why own a car if you don’t need one ...

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