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  • Social taboos affecting women are increasingly being discussed openly
  • Social taboos affecting women are increasingly being discussed openly
    HelloFlo (2014) ©
CASE STUDY

HelloFlo: making periods funny

Tampon subscription service HelloFlo has won millions of fans by rejecting euphemism in favour of hilarious honesty. But what does its humorous take on being a 12-year-old girl tell us about what we really want from our most intimate brands? How honest is too honest?