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  • From traditionalists to modernists, Islam is a diverse religion
  • From traditionalists to modernists, Islam is a diverse religion
    Huffington Post (2014) ©
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How are modern Muslims rewriting stereotypes?

From the fashionable Mipsterz to the ‘Happy Muslims’, the latest cultural movements in the Islamic world have been well documented across social media. With a global population of approximately 1.57 billion, what are the implications for brands trying to reach modern Muslims?