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  • He might be wearing a suit, but the new lad is still a lad at heart
  • He might be wearing a suit, but the new lad is still a lad at heart
    Charles Roffey, Creative Commons (2012) ©
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Where has the lad gone? And do we want to find him?

With lads’ mags Nuts and Front publishing their final issues in April 2014, The Sun’s Page 3 under fire, and even the relatively more sophisticated idea of metrosexual man now an assumed norm, does the 'lad' still exist? If so, where can he be found? And is it worth trying?