REPORT
Apr 16, 2014
Marketing to make men spend

It’s widely believed that women dominate household purchasing decisions – but while this was certainly once true, has it changed over time? In light of new statistics, more and more companies are gearing their offerings and marketing towards men. But are they reaching them?

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Scope

It’s widely believed that women dominate household purchasing decisions – but while this was certainly once true, has it changed over time? The Boston Consulting Group found that while women believe they influence 73% of all household spending, men think they have the most influence, at 62% of spending. [1]