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  • Owning a car is no longer a marker of adulthood and independence
  • Owning a car is no longer a marker of adulthood and independence
    Driving Test Success (2014) ©
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Why Generation Y won’t take the wheel

The desire to own and drive your own car used to be a life-defining characteristic for young Brits – but its importance is fading. And it’s the same case in other countries too, from the US and Germany to Japan and Australia. But why? And how is the car industry responding?

Location United Kingdom

Scope
The desire to own and drive your own car used to be a life-defining characteristic for Britain’s young adults – but now that desire is fading. They’re driving less often, fewer of them are gaining full driving licenses, and the number of young car owners is dropping. And even when they do get behind the wheel, they’re driving fewer miles. For these young Brits, driving is no longer so important in the rite of passage towards independence. And it’s the same case in other developed countries too, from the US and Germany to Japan and Australia. But why? And ...

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