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  • #MeByMe celebrates individual style regardless of age or gender
  • #MeByMe celebrates individual style regardless of age or gender
    TK Maxx (2014) ©
CASE STUDY

TK Maxx: getting grandad into modelling

Despite its rapid expansion in the UK, TK Maxx has long been one of the least desirable locations on the high street. But with its new celebration of individuality, its commitment to the consumer and its editorial-style media, TK Maxx is finally ahead of the high street curve.

Location United Kingdom

Scope
Despite its rapid expansion in the UK, TK Maxx has long been one of the least desirable locations on the high street. Famous for its long rails of randomly assorted designer clothing, it’s seemed increasingly out of place amongst competitors offering a more personalised and targeted shopping experience. But with its new celebration of individuality, its commitment to the consumer and its editorial-style media, TK Maxx is finally ahead of the high street curve.

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Canvas8

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