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  • Could car-sharing be a more private alternative to public transport?
  • Could car-sharing be a more private alternative to public transport?
    DriveNow (2014) ©
CASE STUDY

DriveNow: Germany's convenient car-sharing

As Millennials increasingly perceive ownership as a burden, car-sharing companies like DriveNow are changing the game. From Dusseldorf to Munich, they’re catering to an ever-growing percentage of young Germans for whom owning a car is no longer a viable or ‘cool’ thing to do.