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  • Could mobile-focused entertainment stand alone?
  • Could mobile-focused entertainment stand alone?
    Josh Kenzer, Creative Commons (2010) ©
CASE STUDY

Cartoon Network Anything: snackable shows on-the-go

Video content for smartphones is often the same stuff designed for TV – but squashed onto a smaller screen. Cartoon Network is changing this with the world's first 'micro network' – transforming what it means to be a TV network for the next generation of digital natives.