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  • Could mobile-focused entertainment stand alone?
  • Could mobile-focused entertainment stand alone?
    Josh Kenzer, Creative Commons (2010) ©
CASE STUDY

Cartoon Network Anything: snackable shows on-the-go

Video content for smartphones is often the same stuff designed for TV – but squashed onto a smaller screen. Cartoon Network is changing this with the world's first 'micro network' – transforming what it means to be a TV network for the next generation of digital natives.

Location United States

Scope
The rise of smartphone ownership is transforming our relationship with content. As the likes of Twitter, Vine and BuzzFeed churn out bite-size fodder for scrolling and swiping on the go, micro-content has become the norm. And as technology advances, video is taking up more space on our smartphone and tablet screens – with mobile video views increasing by 300% during 2013 alone. [1]

But all too often, video content for smartphones is the same stuff designed for televisions, tablets or laptops – but squashed onto a smaller screen. Cartoon Network is trying to change this ...

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