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  • Will piquing people’s curiosity translate to more sales?
  • Will piquing people’s curiosity translate to more sales?
    Sass & Bide (2014) ©
CASE STUDY

Sass & Bide: stepping inside the world of fashion

Australian women’s fashion retailer Sass & Bide launched its Spring 2014 campaign with the world’s first interactive, shoppable ‘3D’ advert, FREETOWN. But as digital and luxury continue to merge, will it dilute or magnify exclusivity?