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  • Will piquing people’s curiosity translate to more sales?
  • Will piquing people’s curiosity translate to more sales?
    Sass & Bide (2014) ©
CASE STUDY

Sass & Bide: stepping inside the world of fashion

Australian women’s fashion retailer Sass & Bide launched its Spring 2014 campaign with the world’s first interactive, shoppable ‘3D’ advert, FREETOWN. But as digital and luxury continue to merge, will it dilute or magnify exclusivity?

Location Northern Europe / Oceania

Scope
Australian women’s fashion retailer Sass & Bide launched its Spring 2014 campaign with a 360-degree twist – the world’s first interactive ‘3D’ advert, FREETOWN. It’s essentially a digital room that you can navigate by ‘looking’ around in a circle – and you can shop directly from any of the looks and styles you see. But as digital and luxury continue to merge, will the effect be a dilution or magnification of exclusivity?

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