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  • Moët Hennessy is quenching the Indian thirst for luxury and opulence
  • Moët Hennessy is quenching the Indian thirst for luxury and opulence
    Sommelier India (2013) ©
CASE STUDY

Moët Hennessy: bubbling up in India

As the Indian middle class continues to expand, Moët Hennessy is creating a new line of sparkling wines made from Indian grapes that embody affordable luxury and the country’s heritage.

Location India

Scope
According to Hindu scripture, Vishnu – the essence of all beings and master of past, present, future and beyond – is married to the Goddess of Wealth. While many Western religions favour a humble existence, India, as a predominantly Hindu society, has historically admired luxury and opulence.

As the Indian middle class continues to expand, the opportunity to tap into a thirst for grandeur has never been greater. Moët Hennessy is capitalising with a new line of sparkling wines made from Indian grapes that simultaneously embody affordable luxury and the country’s proud heritage.

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