Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • The Festival des Métiers showcases the incredible skill of Hermès' craftspeople
  • The Festival des Métiers showcases the incredible skill of Hermès' craftspeople
    Hermès (2011) ©
CASE STUDY

The art of luxury: Hermès' live crafting in galleries

Luxury brands often mention heritage, but too much focus on the past can detract from the present. Hermès' 'Festival des Métiers' celebrates the incredible skill behind their current items.

Location Global

Scope
Ever since the decline of Burberry – a brand that swapped high society for the high street – in the 1990s, luxury brands have been wise to the dangers of abandoning their roots. In the ensuing decades, a focus on heritage became central to how luxury brands sought to differentiate and add value.

Now, several fashion houses are realising that too much focus on the past can detract from present achievements. Demonstrating an astute awareness of this, French luxury brand Hermès is refreshing its image with its 'Festival des Métiers' – a touring celebration of its craftsmanship that ...

Canvas8