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  • IKEA's furniture promotes the social, family aspects of home
  • IKEA's furniture promotes the social, family aspects of home
    Joey, Creative Commons (2011) ©
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How to transform a house into a home

In response to increasingly fluid definitions of home, people are projecting their identities onto their living spaces by curating, remixing and personally improving their surroundings.

Location Global

Scope
Financial pressures are encouraging people to stay in, but between the return of the 'boomerang kids' of Gen Y and the feelings of impermanence for perpetual renters, there's a population-wide loss of identity as many are unsure of what constitutes 'home'. In response, people are projecting themselves onto their living spaces, whether by curating their own personal spaces in an overcrowded house, or personally altering that single personal centrepiece as it travels from one home to the next.

The global market for DIY and home improvement products is set to reach $716.2 billion by 2015.[1] With ...

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