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  • Payoff has saved US customers over $50 million since 2009
  • With debt rising, financial startups are using behavioural tricks to help people gain control
    401(K), Creative Commons (2012) ©
CASE STUDY

Payoff: the psychology of motivation

As people seek new tools to manage daily life, Payoff is using behavioural science to help people save money and counter a rising tide of debt. What makes the service a success?