Welcome to Projects

Your partner for insight

We deliver solutions and insights that unlock business challenges. Blending innovative methodologies, we inspire change and action for our clients. Got a project in mind?
OUR SOLUTIONS

How can we help you?

We work hard to define success and take our clients on a journey to get there. As we focus on people, our work spans a diverse range of sectors and applications.

  1. Audience discovery

    Deeply understanding the people you are designing for.

  2. Culture & trends

    Making visible the forces changing people's behaviors now and in the future.

  3. Brand & campaign

    Identifying new spaces of relevance to inspire better campaigns and create brand equity.

  4. Innovation & NPD

    Aligning product and service development ambitions with unmet human needs.

  5. Market expansion

    Exploring new spaces, markets, and categories to drive commercial growth.

  6. Thought leadership

    Developing the authority to influence important narratives in culture.
HOW WE WORK

Blending methods for clarity

Over ten years, we've developed deep expertise in cultural and behavioral consulting. Our approach blends methodologies across four specialist teams to get a complete answer to your brief.

  1. Cultural intelligence

    Understanding the impact of cultural factors and dynamics, from trend frameworks to semiotics to critical analysis.

  2. Data & analytics

    A full-service data team covering a range of quantitative approaches from complex analytics to simple surveys.

  3. Social sciences

    Qualitative expertise across markets and languages, combining classical and modern techniques from ethnographies to video diaries.

  4. Expert network

    Collaborating with some of the smartest, sharpest minds in the world across a diverse range of topics.
WHAT WE BUILD

Deliverables with impact

Our work never sits on a shelf gathering dust. We focus on creating outcomes, and our design and production studio leverages powerful and innovative ways to embed our findings inside organizations, teams, and workflows.
Telling stories
Film
Short videos telling simple, powerful stories to incite action
Feel the findings
Immersions
Special field trips to see, hear, and interact with the findings
Inspiring ideas
Playbooks & blueprints
Visually-led briefings and workbooks to inspire great ideas
Embedding insights
Presentations & workshops
Interactive briefings and workshops to embed and extend findings
Reporting with authority
Reports & whitepapers
Persuasive and authoritative reporting to educate and inform
At A Glance
150+projects delivered annually
3k+experts in our network
20+markets