Welcome to projects Your partner for insightWe deliver solutions and insights that unlock business challenges. Blending innovative methodologies, we inspire change and action for our clients. Got a project in mind?

How can we help you?

We work hard to define success and take our clients on a journey to get there. As we focus on people, our work spans a diverse range of sectors and applications.

  1. Audience discovery

    Deeply understanding the people you are designing for.

  2. Culture & trends

    Making visible the forces changing people's behaviors now and in the future.

  3. Brand & campaign

    Identifying new spaces of relevance to inspire better campaigns and create brand equity.

  4. Innovation & NPD

    Aligning product and service development ambitions with unmet human needs.

  5. Market expansion

    Exploring new spaces, markets, and categories to drive commercial growth.

  6. Thought leadership

    Developing the authority to influence important narratives in culture.

Blending methods for clarity

Over ten years, we've developed deep expertise in cultural and behavioral consulting. Our approach blends methodologies across four specialist teams to get a complete answer to your brief.

  1. Cultural intelligence

    Understanding the impact of cultural factors and dynamics, from trend frameworks to semiotics to critical analysis.

  2. Data & analytics

    A full-service data team covering a range of quantitative approaches from complex analytics to simple surveys.

  3. Social sciences

    Qualitative expertise across markets and languages, combining classical and modern techniques from ethnographies to video diaries.

  4. Expert network

    Collaborating with some of the smartest, sharpest minds in the world across a diverse range of topics.

Deliverables with impact

Our work never sits on a shelf gathering dust. We focus on creating outcomes, and our design and production studio leverages powerful and innovative ways to embed our findings inside organizations, teams, and workflows.
150+projects delivered annually
3k+experts in our network
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