Resources

Free thinking

A curated set of free events and reports for you to dive into.
Friction-maxxing is facing up to slop culture
signal
26 May 2026Friction-maxxing is facing up to slop culture →
The beauty industry is now 'banana-maxxing'
signal
20 May 2026The beauty industry is now 'banana-maxxing' →
Why is wellness taking centre stage at UK festivals?
report
19 May 2026Why is wellness taking centre stage at UK festivals? →
How REFY became a cult brand for UK beauty lovers
case study
15 May 2026How REFY became a cult brand for UK beauty lovers →
Where do South East Asian Gen Z find meaning?
report
14 May 2026Where do South East Asian Gen Z find meaning? →
Eating and Drinking Sector Snapshot: May 2026
report
13 May 2026Eating and Drinking Sector Snapshot: May 2026 →
Did you write that? The science of guilt in AI writing
report
8 May 2026Did you write that? The science of guilt in AI writing →
Cele Otnes on the future of ritual-led consumption
report
8 May 2026Cele Otnes on the future of ritual-led consumption →
Hooked on the hype: why we're hyperfixated on products
report
7 May 2026Hooked on the hype: why we're hyperfixated on products →
Why Matin Kim speaks to Seoul’s stylish urbanites
case study
20 Apr 2026Why Matin Kim speaks to Seoul’s stylish urbanites →