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Sample articles

  • Identity crisis! The science of subscription choice

    Identity crisis! The science of subscription choice

    From perfumes to furniture, there’s a subscription platform for everything – but why do some people keep paying for services they never use? Canvas8 spoke to Jennifer Savary, an assistant professor of marketing at the University of Arizona, to find out why cancelling a subscription is so hard.

  • Are young people lacking in emotional resilience?

    Are young people lacking in emotional resilience?

    The term ‘snowflake’ is often used to diminish young people’s ability to handle adversity, but are Gen Yers and Zers really less emotionally resilient than older cohorts? Canvas8 spoke to three experts to understand the importance of negative emotions in developing effective coping methods.

  • How did the cult of the amateur kill off experts?

    How did the cult of the amateur kill off experts?

    Where once experts were regarded as symbols of authority and respect, today they are overshadowed by influencers, personal opinions, and instant gratification. Canvas8 spoke to Dr. Tom Nichols, to find out the reasons and impacts behind the era of self-proclaimed experts.

  • Starface: acne stickers for the social media savvy

    Starface: acne stickers for the social media savvy

    Beauty guru Julie Schott’s Starface pimple patches are leading the charge in the skin acceptance movement. Designed to cover up and heal spots, yet remain visible, these cute yellow stars are lighting up social media and tapping Gen Z’s desire to resist ‘perfect’ skin ideals.

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