All Case Studies

Case studies

Blending innovative methodologies, we inspire change and action for our clients.

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How boredom helped to inspire MTV →

MTV is a global and iconic brand interweaved in youth culture. But the evolving media landscape means it’s facing new challenges. MTV needs to be recognized as sitting alongside others and wishes to be seen as the smarter, ‘finger on the pulse’ brand in the youth set.

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Helping Headspace expand beyond meditation →

As a leader in online meditation and mindfulness, Headspace is on a mission to improve the health and happiness of the world. To make decisions around innovations and communications, it needed a more nuanced understanding of the challenges and aspirations that people face as they strive for their individual definitions of happiness.

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Sparking an iconic Nike campaign →

Nike and Mindshare were looking to better understand how teenagers in London use social media to shape the 'Nothing Beats A LDNR' media strategy.

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Defining Dashlane's opportunity for growth →

Launched in 2012, Dashlane has grown to more than ten million users worldwide. Its product – which includes a password manager, online account monitoring, and security alerts – fulfills a very real need, with 81% of hacking-related breaches occurring as a result of stolen and/or weak passwords. But the company was struggling to define its future growth opportunity.

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The Gates Foundation

Developing a globally resonant influencer strategy →

The Bill & Melinda Gates Foundation has a lot of influential friends – but how can it deploy them effectively? Who can legitimize a new treatment in the 'global south'? Who can help governments maintain aid commitments? Who can get Gen Zers to care about a cause? Who has influence?

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Helping Google show up for cultural moments and communities →

The Brand Studio team oversees Google’s engagement with key events in the US and global calendars - from Pride and Black History Month, to the Olympics and Earth Day - a diverse range of activities, each with their own passionate advocates and critics. The team wanted to learn more about the broader cultural ecosystem around each ‘moment’, to ensure their activations and campaigns were as impactful as possible.

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How visual anthropology helped build a shopping center →

One of Europe’s largest urban retail developments, Trinity Leeds, was planned for the center of Leeds – but was the city ready? At the time, our client, Landsec, had a few 'personas' that didn’t remind us of anyone we knew from Leeds. Without this deep understanding of the local community, how could the development really deliver on its ambition to be a winning destination?

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Driving the brand strategy home →

HomeServe entered 2020 in robust health and with a huge ambition: to become the global leader in home services. But to do so, it needed to grow a direct-to-consumer business in the US – courting a younger audience, evolving its brand and messaging, and becoming a category leader.

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Designing a Wagamama menu that changes minds →

From our brand positioning work with Wagamama, we knew that diners perceived the restaurants as places to socialize, recharge, and feel reinvigorated. Wagamama wanted its menu to better communicate these brand values while still portraying the dishes as fresh, healthy, and nutritious.

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Using data to drive the British economy →

The British Government’s Department for International Trade has an ambitious target to reach £1 trillion in inbound trade and investment – yet the approach relied too heavily on individuals in key outposts rather than data and on broad-brush marketing efforts rather than targeted messaging.