As the boundary between stadium and runway dissolves, fashion has become a key participant in sports fandom. Journalist Molly Elizabeth Agnew explores how athletes became cultural arbiters, discussing how brands can create more authentic activations to engage a new cohort of identity-driven fans.
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Salomé Silva
Salomé Silva is a Senior Behavioural Analyst in the Data and Analytics team who holds a degree in psychology from the University of Surrey. Outside of work, you'll find her playing a game of netball, exploring new foods and flavours, or streaming her latest favourite series.
Molly Elizabeth Agnew
Molly Elizabeth Agnew is a London based journalist and sports media professional covering a range of sports from the Women’s Super League to Formula 1 for globally recognised publications as well as for leagues themselves. Her past experience as a luxury fashion journalist has made her an expert in the culturally relevant cross over between fashion, culture, and sport and the mutually beneficial relationship between the two.
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