The pandemic heightened Gen Z's demands for authenticity, particularly towards like-minded communities and diverse groups. Increasingly, young people seek to bypass the gatekeepers of mainstream music culture by leaning on online independent radio stations.

Indie-casting communities

Amid a decline in traditional forms of professing faith in Western countries, mindfulness, meditation, and other similar practices are becoming attractive alternative spiritual journeys, offering new ways of creating a sense of community and spirituality. 

Faithfully fit

As part of a collective quest to decode biases, many young people are reclaiming national or regional symbols as a way of resignifying cultural appropriations and forming new community bonds.

Nationalism reclaimed

People are expanding the notion of fandom by putting their fingerprints on storytelling. Despite the crypto meltdown, headless brands upended the brand-consumer relationship by giving people the creative licence to build brand narratives.

Open-source storytelling

What has grown to be a second online language, meme culture is helping both to educate and separate people in political matters. Through memes, they are discovering new ways of protesting and expressing themselves politically.

Memefication of politics

Research has revealed that most APAC luxury consumers would reduce their support for brands that neglect environmental sustainability. These findings emphasise the need for brands to prioritise communicating their sustainability efforts to meet the expectations of APAC luxury consumers.

APAC luxury shoppers are boycotting unethical brands

The grocery chain's career development program is expanding with two new apprenticeships to help train people to be on the path to management. Initiatives like these show how brands can help facilitate personal and financial independence as people navigate a volatile world.

Whole Foods expands apprenticeships to boost labour force

In the UK, TravelWest’s Birthday Bus Pass is a transport initiative offering residents free bus travel during the month of their birthday. Launched in August 2023, it’s the first intervention of its kind in the country that increases passenger numbers and encourages behavioural change.

How Birthday Bus Passes get Britons travelling

Tesco teamed up with charities to erect an alternative Christmas tree made from thousands of food donations, which will help those hit hardest by inflation. During the holidays, people expect brands to help those in less fortunate positions feel included and considered.

Tesco spotlights food poverty with creative Christmas tree

Older adults in China are searching for suitors in an unlikely location – IKEA. Widows, bachelors, and divorcees flock to these locations as an alternative to matchmaking services and dating apps. However, many are simply looking for someone who can support them as they near the end of their lives.

Seniors in China are finding love in IKEA restaurants

From the East to West Coast, Americans are falling in love with the sport of pickleball – a pastime that has seen a drastic growth in popularity post-pandemic. What’s driving so many in the US to embrace the sport and how can brands tap into consumers’ desire for engaging, communal activities?

Why are Americans falling in love with pickleball? 

The global housing crisis is worsening, and in Germany, construction projects for homes are being cancelled at staggering rates, adding further complication to the issue. In response, COBOD and PERI have teamed up to produce affordable and quick-to-build 3D-printed apartment buildings.

3D-printing makes German homes more affordable

Amid conversations of AI art, The Local Collective cuts through the noise by spotlighting the charm of hand-made crafts and foregrounding sentimentality during the festive season. The involvement of generative AI in creative processes is causing debate, placing an enhanced value on the human touch.

The Local Collective spotlights hand-made crafts over AI

Lidl has launched a rental service for its popular Christmas jumpers, allowing customers to rent their back catalogue of jumpers for the holidays. As circular aspirations grow, consumers are looking for ways to get around one-time purchases, including rental and resale.

Lidl's jumper rental offers a more eco-friendly holiday

Swipe fatigue has people turning to unusual spaces to look for love – with people flocking to alternative platforms like Duolingo and Yelp. Drawn by the opportunity to connect over shared interests, people are seeking places where more natural and authentic connections can be formed.

Daters are finding love in unconventional online spaces

Following the release of its Net Zero Roadmap, Mars has released a campaign, recycling famous ads to promote its sustainability efforts. As companies are increasingly held accountable for greenwashing and 'greenhushing', consumers are looking for transparency and specificity over blanket claims.

Mars uses recycled ads to promote sustainability bid

Why are Gen Yers embracing going out amid a cost of living crisis? How are parents letting go of ‘sharenting’? What is this cohort’s fresh take on wellness? And what is luring them away from big cities? Our 2023 Generational Snapshot of Gen Y explores the key behaviours shaping this cohort.

2023 Generational Snapshot of Gen Y 

Armchair Adventures is growing in popularity among kids and their parents by providing an off-screen entertainment alternative via podcasting – addressing’ concerns about screen time while educating children about real-world issues. What can educational brands learn when reaching Gen Alpha early on?

How ‘Armchair Adventures’ teaches Gen Alphas life lessons

JD Sports has forsaken the 'tinsel on steroids' approach to Christmas ads in favour of a focus on relatability and togetherness. Centering the iconic JD Sports plastic duffel carrier bag, the spot focuses on what Britain truly looks like and the things people really do for Christmas.

JD Sports celebrates an authentic British Christmas

Motortaxi-hailing platform Angkas is widely recognised in the Philippines for being attuned to what its consumers want – from affordable transportation solutions to amusing moment marketing. How did they achieve their unique position amid several transportation crises in the country?

How Angkas’ moment marketing engages Filipino commuters

The Choose Love Store in London has reopened, making charitable giving easy by tapping into community building and interactive activities. The non-profit’s model highlights how philanthropy can help empower people and ensure ongoing support rooted in dignity, equity, and empowerment.

Choose Love brings community into charitable giving

Beyond The Vines went from a homegrown Singaporean label to a coveted Southeast Asian brand with the help of social media and the TikTok boom. However, BTV learned that nurturing a strong brand following has its challenges. What can other brands learn as they communicate to the value-seeking Gen Z?

How Beyond The Vines built a cult following in Southeast Asia

The LGBTQ+ travel market demands authentic allyship but creating an inclusive environment means going beyond stereotypes and embracing the diversity of queer identities to understand the intersectional needs of the LGBTQ+ community. How can brands put meaningful action behind their Pride flags?

Navigating the queer future of travel

In collaboration with local brands, luxury ‘baijiu’ (clear Chinese liquor) brand Moutai delivers novelty and surprise with baijiu latte and baijiu chocolate – a hit in online resale. This effort reintroduces the ‘old man liquor’ to younger generations and the burgeoning market of Chinese coffee.

How Moutai remade Chinese liquor for a new generation

Appealing to pet parents in China, McDonald's has released limited-edition delivery bags that allow owners to carry around their furry friends. As people look for small, on-trend ways to treat their pets, the fast-food giant's cat bags seamlessly enable this while riffing off internet culture.

McDonald's adapts delivery bags into portable cat beds

The Indian snacking market is inundated with exciting new flavours as brands try to appeal to an experimental and health-conscious younger generation that also wants traditional, fried Indian snacks. Consumers in India also keep space in their budget for snacks despite inflationary pressures.

How Indian Gen Zers are melding healthy snacking and tradition

Teenage girls face myriad challenges as they attempt to navigate modern societal pressures, body image concerns, academic stress, and the ever-evolving digital landscape. How can brands help them develop support networks? And what will enable these girls to feel authentically empowered?

Why are teen girls struggling with their mental health?

Femtech start-up BeLiebe is teaming up with Japanese firms to provide female employees with at-home fertility test kits. As reproductive health takes centre stage in Japan’s DE&I landscape, people will be expecting businesses to walk the talk and show up for their employees in more actionable ways.

BeLiebe democratises fertility tests for Japanese women

Every Sunday, City Girls Who Walk brings together hundreds of women in New York’s Central Park, where they go for a walk of bonding and togetherness. As loneliness continues to impact tens of millions of Americans, how are big city dwellers working to create a sense of community?

How City Girls Who Walk tackles loneliness in big cities

Swedish clothing brand Asket is tackling overconsumption with their 'Impact Receipt,' which lists the environmental impact of each item attached to every purchase. This resonates with shoppers' demand for transparency around sustainable products and their impact on the planet.

Asket offers an 'impact receipt' for eco-conscious buyers

KFC and Channel 4 have partnered to produce a social media-first series to support young jobseekers. The series profiles three young people struggling to find jobs, demonstrating the youth's barriers when entering the workforce and showing them how to achieve their goals.

KFC TV show helps young Britons with their job search

Based on research that showed flies hate the colour yellow, Dulux Indonesia is upgrading school canteens to make them fly-free for hygienic mealtimes. This easy solution indicates the collective embrace of communal health and preventative care spotlighted by the COVID-19 pandemic.

Dulux uses yellow paint in schools to boost kids health

Gen X women make up a growing and influential demographic in the beauty industry. Boasting high spending power and busy lifestyles, what kinds of products are they interested in? And given the sector’s traditional focus on youth, what can brands do to meet demands for ‘pro-ageing’ representation?

What do Gen X women want from beauty brands?

E.l.f. cosmetics company is making its foray into Roblox to help Gen Alpha build soft skills that can benefit their careers. With the youth's digital-first development, they're considered the most enterprising generation yet, and they look for practical support in unlocking creative potential.

e.l.f. encourages youth entrepreneurship with Roblox

Artists worldwide have joined an initiative where proceeds from sales of their prints go toward medical aid in Gaza. The intersection of art and activism speaks to interesting shifts in how people are approaching fundraising and charitable giving in the context of geopolitical crises.

Pictures for Palestine motivates charitable giving

Luxury brand Stella McCartney has partnered with The Chopra Foundation, a leading mental health organisation, to redefine wellbeing by harnessing the healing power of horses. The collaboration highlights how companies can show leadership in mental health while being true to core values.

Stella McCartney spotlights the power of horse therapy

The PalestinePact Chrome extension offers a streamlined route for online shoppers looking to express protest through boycotts. With people seeking ways to express beliefs and values through purchasing behaviours, there's an appetite for digital tools to seamlessly support this expression.

PalestinePact web extension supports consumer activism

Sexual wellness is becoming part of the holistic health conversation in Brazil, and Feel is carving out its space in the market by offering products, educational content, and a safe environment to nurture women’s sexual wellbeing. How is this approach helping to reshape the women’s health scene?

How Feel empowers sexual wellness in Brazil

Digital challenger app Nine25 has positioned itself in the evolving digital banking landscape to address young Australians’ financial challenges. Through gamification, the company aims to make micro-investing more accessible and engaging for the next generation’s financial independence.

How Nine25 gamifies micro-investing for young Aussies

The national LGBTQ+ youth organization is the latest of several organizations and individuals that have opted to suspend their operations on Elon Musk’s X (formerly Twitter). As polarisation deepens, people from marginalized communities are leaving unsafe mainstream platforms.

The Trevor Project leaves X amid anti-LGBTQ+ sentiment

Post-pandemic Southeast Asians are enjoying nightlife again. This new era is defined by inclusivity in bars with a preference for no and low-alcoholic options and a push for more inventive drinks. These patterns signal a refinement in local expectations, driving toward ‘better drinking’ overall.

Post-pandemic Southeast Asian drinkers are thirsty for high-quality booze

Cỏ Mềm is an eco-conscious cosmetics brand in Vietnam that has managed to gain over a million followers in less than six years. From transparency in their ingredients to outreach programmes that reinforce customer trust, how else is Cỏ Mềm building confidence with consumers?

How Cỏ Mềm unites green cosmetics with Vietnamese tradition

Southeast Asian fandoms are independently organising events and activities to support their favourites. Still, brands could consider their significant desire for human connection by aligning with supporters' values and creating well-crafted narratives and collaborations with celebrities.

How are Southeast Asian fandoms growing and mobilising?

Frustrated with government inaction on environmental concerns, people in the UK are increasingly looking to alternative institutions to examine their complicity in the climate crisis. In response, a coalition of British museums has pledged to take collective action against climate change.

UK museums recognise their climate responsibility

For three seasons, Showtime’s Couples Therapy has held a mirror to modern relationship intricacies by exploring interpersonal dynamics, helping people better understand themselves and their partners. How is the show format demystifying the challenges young couples face?

How ‘Couples Therapy’ explores relationship complexity

In the aftermath of a pandemic amid a digitally charged Singapore, physical queues are still prevalent and thriving in the city-state. With younger Asians making up a larger chunk of the spending demographic, will physical queues continue being a mainstay in the future?

Staying in line: Singapore’s obsession with long queues

Giorgio Armani is launching a genderless sartorial collection focusing on comfort and confidence. This collection – available at Selfridges in December – aligns with the evolving suit-wearing trend after the pandemic, emphasising relaxed, oversized, and gender-neutral styles and body concerns.

Giorgio Armani launches genderless sartorial collection

In Australia, Gen Z is navigating a financial landscape with soaring living costs, causing them to abandon traditional big-ticket purchases and embrace a new ethos of self-care. As this generation grapples with the economic challenges of the day, they are redefining luxury spending in the country.

How Gen Z is redefining the Australian luxury market

Infosys co-founder Narayana Murthy has drawn backlash for his comments advocating for young people to work 70 hours a week to boost India’s economy. Already overworked and faced with worsening mental health, Indian workers need tangible support and empathy from employers – not the exact opposite.

Indian netizens hit back at calls for 70-hour work week

Japanese sports media company B& is partnering with femtech brand Otte c. to develop absorbent activewear for athletes who menstruate. Beyond generic calls to destigmatisation, brands can consider engaging with the diverse spectrum of period experiences across different contexts and cultures.

Japanese firms debut period shorts for women athletes

Milanese bookshop and café Colibríis is using its platform to amplify the voices of Palestinian journalists on the ground in Gaza. The Italian bookshop highlights how utilising brand voice with transparency and authenticity can build trust among consumers during times of crisis.

Milanese café offers social channels for online activism

The Hospitality for Humanity pledge asks restaurateurs to acknowledge their role in standing for justice through food. As people spend in ways that align with their values and call out tokenistic brands, collective action like this leads the way in genuinely rallying for social and political issues.

Restaurant workers pledge for ceasefire in Palestine

Indians are grappling with a protein deficiency crisis. However, the pandemic and digital shifts ushered in a health-conscious era, fuelling a protein revolution. This transformation primarily manifests in convenient and portable snack options tailored to the fast-paced lives of Indians.

What’s fuelling the protein foods craze in India?

Video games provide people with hours of entertainment and opportunities to form lifelong friendships. However, various barriers to access and a lack of representation can lead to feelings of exclusion among people with disabilities. How might innovative technologies make this hobby more inclusive?

What is the future of gaming for disabled players?

Future Method has partnered with a sex education nonprofit to democratize access to sexual health. As funding declines but risks persist, people in the US are looking for science-backed and accessible information to help them navigate conversations around taboos, health, and fertility.

Future Method offers accessible sex education for all

Gen Zers are more cautious about spending than generations before them. Still, they will travel to the ends of the planet as long as there is a promise of a unique, customised, and memorable experience. If luxury brands can give up outdated notions, they may tap into a new loyal customer base.

How are Indian Gen Zers spending on luxury?

Luxury resale platform Vestiaire Collective has partnered with Burberry to promote the circular economy. As budgets are stretched and eco-concerns rise, how people buy fashion is changing. They're seeking out quality pieces that will deliver value via both secondhand purchasing and resale.

Vestiaire Collective x Burberry launch resale platform

To promote rider safety, micro-mobility company Lime has teamed up with hair salon Edwards and Co. to launch a helmet hair studio. The campaign effectively addresses behavioural barriers to helmet use and could also resonate with riders who lack helmet options for their hair types.

Lime tackles ‘helmet hair’ to encourage safe biking

Though India is becoming a powerful gaming hub in the Asia-Pacific region, there’s still much left to be desired when it comes to local Indian stories in games. Raji: An Ancient Epic responds with a love letter to India’s rich culture, developed for PC, console, and recently, mobile through Netflix Games.

How Raji on Netflix Games invites players to India’s mythology

Amid a post-pandemic loneliness epidemic, more and more older people are looking to find love, both IRL and on dating apps. Older adults, especially those with children or previous marriages, have different needs than their younger dating counterparts. How can brands cater to these needs?

How are older people rediscovering romance and dating?

Popular gay social networking app Blued is shifting its strategy to enter the American dating pool as the Chinese government crackdowns on LGBTQ+ organisations, events, and online accounts. Entering the US, the brand plans to focus on emotional connections to resonate with local dating needs.

Chinese dating app Blued aims to beat Grindr in US

Girl dinner, girl math, hot girl walks; we’ve seen endless accounts of girl culture taking over the internet. After gaining popularity on TikTok, the trend has now seeped into the very products Gen Zers are consuming. How can brands recognise the complexities of this trend?

What’s the ‘girlification’ of Gen Z all about?

Author and activist Mikaela Loach employs a relatable and inclusive climate action approach. Her journey showcases the importance of embracing inclusivity, taking intentional steps and addressing eco-issues in an age where performativity prevails – inspiring Gen Z environmentalists in the process.

Why Mikaela Loach is empowering Gen Z environmentalists

Vogue Arabia has used its platform to highlight the commitments of doctors and medical workers in Palestine. At a time of humanitarian crisis and polarisation, people are looking to brands to show active allyship in respectful and authentic ways that support afflicted and vulnerable communities.

Vogue Arabia pays homage to doctors and nurses in Gaza

As a result of the cost of living crisis, people are being forced to shop according to price instead of ethical priorities. To remedy this, Lidl has altered its pricing to make vegan products the same price (or lower) than animal-based equivalents to promote healthy and sustainable eating habits.

Lidl closes price gap between vegan and meat products

Any Wear, Anywhere is a service from Japan Airlines that allows passengers to rent clothes for their trip to Japan. Offering twin benefits of sustainability and hyper-convenience, it motivates people to make more sustainable choices by fitting into and serving busy, time-poor urban lifestyles.

Why Japan Airlines is renting clothes to travellers

Tiffany & Co. has partnered with the National Women's Soccer League for the first redesign of its championship trophy since the league was founded. Seeing its rising popularity, more brands are looking to partner with women's sports, but people call for concrete, committed support. 

NWSL partners with Tiffany for new championship trophy

Research has uncovered a $1 billion opportunity for Australian pubs and restaurants to coax patrons back through their doors. However, with the cost of living still high and Aussies more socially isolated than ever, comms strategies should be framed to tackle both needs simultaneously.

Aussie pub-goers seek social and financial support

To mark Halloween, Sour Patch Kids is encouraging people to upload cringey photos from their past on its website in exchange for sour tricks or sweet prizes. Young people are delving into their pasts to feel a sense of nostalgia and accept the parts of their identity that make them unique.

Sour Patch Kids marks Halloween with 'Cringe or Candy'

A transformation is unfolding in India’s pet adoption scene, characterised by a higher affinity for indie dogs (native stray dogs), fuelled by celebrity endorsements and championed by initiatives like Pawga, which melds yoga, puppy adoption, a need for social connection, and social media approval.

How Pawga extends a wellness lifestyle to animal welfare

Tens of thousands of women and non-binary people across Iceland participated in a one-day strike against ongoing issues of gender inequality in the country. While Iceland has achieved commendable progress around equality, wage gaps, leadership representation, and domestic work remain.

Icelanders push for gender equity and an end to violence

Dubai Municipality will build and renovate community markets in labourer neighbourhoods to create safer spaces for independent commerce, community partnerships, and overall wellbeing. This initiative highlights how institutions can partner and uplift local communities while upholding their agency.

Dubai to uplift labourers with community market

More men than women use AI in their personal and professional lives. If left unaddressed, this could negatively impact the number of women in senior positions, perpetuating gender pay disparities. Why is there a gap in the first place, and what are the ramifications if the problem isn’t tackled? 

How do we close the AI gender gap?

Tottus Supermarkets and McCann Lima have teamed up with the International Clinic to help deliver affordable mammograms to the public of Peru. Recognising lethal healthcare disparities in the country, this campaign takes heed of consumer desires to see brands rise to society’s challenges.

Tottus Supermarkets sells discounted mammograms

Survey findings show that most Gen Y and Zers in Singapore still hope to live in private housing despite sky-high prices. It’s reflective of their complicated sentiments towards home-buying, and brands can step up to help them find their footing while they navigate complex financial realities.

Young Singaporeans still aspire to own private homes

As people worldwide become more wary of spending money, offering top-tier in-person dining that aligns with customers' values becomes necessary for brands. Originally from Vietnam, Pizza 4P’s keeps eco-conscious foodies in mind without sacrificing a memorable restaurant experience.

How Pizza 4P’s localises eco-conscious food for Vietnamese diners 

John Lewis has launched Made With Care, collaborating with Care Experienced designers to curate a lifestyle range. As DE&I efforts are rolled back, and people become more sceptical of brand intentions, this move brings representation to a disadvantaged group by providing tangible opportunities.

John Lewis platforms Care Experienced creators

In China, a proposed ban on offensive clothing could spell trouble for brands that do not have in-depth knowledge of Chinese culture and history. Approaching messaging with cultural intelligence and nuance is essential, not only to protect the brand's reputation but also to protect customers.

Chinese ban on 'offensive' clothes shows cultural nuance

US fintech company Circle and Filipino crypto platform Coins.ph are teaming up to promote the use of USDC for remittances. As Web3 plays a greater role in financial inclusion, companies are prioritising financial literacy and anti-scam measures to help customers make sound financial decisions.

Circle and Coins.ph simplify remittances for Filipinos

Norwich City FC’s latest campaign for World Mental Health Day has gone viral for its poignant take on men’s mental health. The campaign is leveraging the power of fandom to spark much-needed conversations, and it speaks to the shift towards a more socially conscious football culture in the UK.

Norwich City FC spotlights male mental health crisis

Hyundai has released a campaign to bolster its connection with the Hispanic community by appealing to a central cultural value of family. The bilingual ad effectively and authentically uses a brand reputation of reliability while recognizing the desire for greater Hispanic representation.

Hyundai ad touches on Hispanic family values

The 2023 Generational Snapshot of Gen Z explores the money mindsets this cohort holds amid financial instability, why they are rejecting conventional life milestones and forging unique paths into adulthood, and how they’re combining digital and IRL socialising to form rewarding relationships.

2023 Generational Snapshot of Gen Z

Under a rapid government push and the rise of local manufacturers, India’s young electric vehicle (EV) industry is set for a thriving future. That is, if it can ensure adequate charging infrastructure, standardisation, and consumer affordability. Here’s what else could make or break this space.

How EVs in India are running on affordability and convenience

Australia is now witnessing a surge in adopting electric vehicles (EVs). As climate change and sustainability issues loom, Aussies are hungry to join the EV market. Everyone from the daily driver to the commuter is assessing their environmental impact, from suburban streets to remote highways.

What's fueling Australia's EV surge?

Work-related alienation, automation concerns, and doubts about the gig economy have all contributed to the rapid growth of the r/Antiwork subreddit, particularly among young employees. The community’s impact on the discourse around work highlights how calls for labor reform can no longer be ignored.

r/Antiwork: giving a voice to underrepresented employees

Instead of Hollywood stars, Southeast Asian brands see Korean celebrities as more effective ambassadors to enhance recognition, stimulate customer interest, and boost sales. This shift could signal a motion in the marketing of brands towards hyperlocalisation, personalisation, and value alignment.

Why are Korean stars the go-to brand ambassadors in Southeast Asia?

In honour of China’s International Women’s Festival, L’Oréal Paris premiered a short film spotlighting the issue of sexual harassment. Utilising its platforms and resources, the collaboration underscores the significant role businesses have in addressing societal issues and driving effective change.

L'Oreal campaign tackles sexual harassment in China

Dupe culture is on the rise, so cosmetic items that were limited to luxury shoppers are now widely available. How are high-end beauty brands using expert storytelling, immersive experiences, and unique ingredients to appeal to their customers by offering exclusive products at a higher level?

How ultra-luxury beauty is appealing to HNWIs

To escape online toxicity and avoid being publicly exposed by their digital footprint, Chinese netizens are using a pink dinosaur as their profile picture and changing their user names to 'Momo' to post anonymously. The movement shows a desire for collective identity and empathy online.

Chinese users adopt a pink dinosaur alias for anonymity

A report by StreetLight Data highlights a notable post-pandemic surge in cycling across major American cities. Micro-mobility is here to stay thanks to people’s desire for sustainable commutes, but improving safety for all is crucial to creating truly bike-friendly cities.

More Americans are opting to cycle for their commutes

Yeti has announced a $200,000 grant to support emerging and established documentary filmmakers from diverse backgrounds. By forging stronger ties to its communities and staying true to its values, the brand is building a loyal, long-lasting fanbase through meaningful action and credibility. 

Yeti launches funding to support documentary filmmakers

East German cola brand Vita Cola made record sales in 2022, establishing itself as a homegrown label that continues to grow in popularity in the hearts and minds of German consumers. What does the company’s success say about how a brand can successfully modernise for new audiences?

Vita Cola: identity-led cola for East Germans

With conscious consumption on the rise, non-alcoholic beverages are becoming a staple in Australia. Kakadu Kitchen and ALTD Spirits crafted a zero-alcohol bellini made with native peaches sourced by an indigenous community in Kakadu to appeal to consumers whose lifestyle choices echo their values.

Kakadu Kitchen: alcohol-free drinks for sober Aussies

The nascent femtech landscape in India is proving critical to the destigmatisation of overlooked women’s health concerns, granting better healthcare to half of the population. Elda Health stands out by catering to women over 35, with a focus on mid-life health concerns, especially menopause.

Elda Health: helping Indian women manage menopause

Fenty Beauty is now available at Ulta Beauty locations situated within Target stores as part of an effort to reach a wider audience of shoppers. But the partnership also brings affordability to consumers, who can purchase mini versions of best-selling Fenty Beauty products.

Rihanna’s Fenty Beauty debuts in Target x Ulta stores

JCPenny has launched an apparel collection for teachers inspired by the popular TV show Abbott Elementary, designing for both style and functionality in the classroom. The inclusive line highlights how brands can creatively respond to people's expectations to address social issues.

JCPenney 'Abbott Elementary' collection targets teachers

For the first time in its 104-year history, Balenciaga has featured plus-size models in its runway show. While arguably too little, too late, the timing runs contrary to the recent nostalgic obsession with 90s aesthetics, which has brought a slide back towards size-zero models.

Balenciaga bucks size-zero heritage with plus-size debut

As the cost of living crisis heightens, the UK supermarket chain Waitrose is lowering the prices of its everyday products and making it easier for customers to access them amid tightening household budgets. How are consumers responding to this, and can brands maintain this shift in the long term?

Waitrose: supporting shoppers amid inflation 

Ahead of the Diwali shopping season, Amazon India has launched a campaign encouraging shoppers to prioritise their wellbeing. It’s a culturally sensitive take on retail therapy that spotlights the nuances of Indian family dynamics while staying true to the uplifting spirit of Diwali.

Amazon champions self-care for Diwali shopping season

A pop-up store in London aims to take the Pinterest user experience from the screen to the real world. It comes as many people are feeling burnt out by legacy social media platforms. They seek positivity in alternative online spaces and want to connect with one another in real life.

Pinterest pop-up bridges screens and real life

Company goals incongruent with Gen Z's environmental ethics are having a negative impact on their work motivation, effort, and productivity – even often leading to friction with management. But with the right brand mission, there’s value to be unlocked in this purpose-driven generation.

Poor ESG credentials demotivate Gen Z workers

Lifecycle

People expect brands to rise to society’s challenges