Gamers and Harry Potter fans had heated debates about the ethics of playing and streaming Hogwarts Legacy because of JK Rowling’s transphobic comments in the media.

Hogwarts Legacy controversy

Disney+ animation Moon Girl and Devil Dinosaur has been praised for its child-friendly approach to the serious topic of alopecia.

Disney spotlights alopecia in the Black community

Victoria’s Secret has increased its commitment to diversifying its core offering by signing Sofia Jirau, the brand’s first model with Down’s syndrome. 

Victoria’s Secret signs first model with Down’s syndrome

Activists condemned corporations donating to Ron DeSantis as hypocritical, slamming them for running Black History Month campaigns while donating to the Florida Governor, who cut African American history courses from school curriculums.

Corporate DeSantis donors under fire for hypocrisy

‘Lift Every Voice and Sing’, commonly known as the Black national anthem, was sung at the Super Bowl for the first time in 2023.

Black national anthem sung at Super Bowl for the first time

In the UK, teenage girls can feel unwelcome and unsafe in parks largely designed for boys. Make Space For Girls is a charity campaigning for parks and public spaces to be designed gender-inclusively, raising awareness of issues while ensuring the voices of girls and young women are heard.

How Make Space For Girls prioritises teen girls’ safety

With Australian society having a hot-and-cold relationship with sexuality, The Hook Up podcast dares to discuss elements of modern romance and sex as it is truly experienced by Australian Gen Zers and the growing LGBTQ+ community in the country looking for a safe digital space.

Why The Hook Up unfilters sex talk for Aussie Gen Z

Poppi began as a small, Texan family-owned beverage brand known as Mother. Since rebranding in 2020, the prebiotic, apple cider vinegar-based soda has launched a massive 360-degree marketing campaign, found a large Gen Z market, and become a burgeoning competitor for the likes of Coca-Cola and Pepsi.

Why Poppi provides fun sodas for Gen Z health buffs

Raye made history at the 2024 BRIT Awards by winning the most awards by any artist in a single year. Her old-school sound and authentic approach to artistry have captured the attention of fans and the music industry, catapulting her to star status in an overcrowded music landscape.

How Raye captures the attention of Gen Z music lovers

GagaOOLala, Asia’s pioneering LGBTQ+ streaming service, aims to spotlight queer stories in mainstream media. The platform mirrors a surge in demand for queer content and the progress of the community’s rights in Asia, catering to a group that had little to no media attention up until recently.

Why GagaOOLala uncensors the stories of queer Asians

American music icon Willie Nelson teamed up with young queer singer Orville Peck for the gay country duet 'Cowboys Are Frequently, Secretly Fond of Each Other'. Artists, brands, and content creators are increasingly subverting heteronormative narratives of traditional Americana.

Country legend Willie Nelson celebrates cowboy queer love

Dove has released a campaign to strengthen its Real Beauty platform with a pledge never to use AI-generated images. Warning of the pervasive damage that unrealistic depictions of beauty will cause, the ad taps into growing concerns as to the impact of an internet dominated by AI-generated content.

Dove ad condemns AI and vows support to real women

Content creator Nara Smith has garnered a colossal TikTok following by posting romanticized from-scratch cooking videos. Her popularity stems from a desire for slow content, a need for relief from burnout, and aspirations for traditional lifestyles as viewed through the lens of social media.

How Nara Smith captured Gen Z’s homemaking aspirations

Boys’ Love media usually features fresh-faced male characters encountering slightly varied struggles. Heaven Official’s Blessing smartly subverts these tropes, placing a queer couple in a distinctly traditional Chinese context and putting their character development at the centre of the story.

Why Heaven Official’s Blessing rewrites Asian boys' romance

Black progressive cultural commentator F.D Signifier is one of the most prolific Gen Y content creators. Focusing on politics, pop culture, and Black men’s wellbeing, he challenges traditional narratives and dismantles harmful gender stereotypes through his engaging video essays.




F.D Signifier spotlights Black masculinity perspectives 

Human Beauty is an inclusive beauty brand built by a founder and a community of people within the disabled community, giving it a hyper-authentic point of view. The brand’s innovative products and communications celebrate the diversity and personal needs of consumers of various abilities.

How Human Beauty blends ability inclusion in beauty design

Funding, opportunities, and employment in arts and culture have long been concentrated in London. However, with government support and local initiatives, the country’s Northern cities are reshaping the cultural landscape, encouraging participation and fostering diverse pools of creative talent.

How Northern cities are reshaping UK culture

The ‘Patron Saint of Situationships’ returns! Following the success of her single, ‘B.A.D,’ Filipina R&B artist Denise Julia has released ‘Sugar n Spice,’ a feel-good track embracing same-gender attraction, which resonates deeply with listeners seeking representation and authenticity.

How Denise Julia revives Filipino R&B for global listeners

Fashion brands have started doing well in including bigger bodies on the runway, but this has gone downhill in recent years. Seeing a regrowing gap in size inclusion, Good Counsel provides both style and function for the growing demographic of men who want to express themselves through clothing.

How Good Counsel alters style options for plus-sized men

Come for explicit photos of celebrity crushes, stay for the community. From an Instagram page to organising physical exhibits, Y2K Kabaklaan’s intentions are simple – to usher in a safe space for pent-up gay desires and to document an unforgettable epoch in Filipino pop culture.

Why Y2K Kabaklaan archives Filipino queer desires

A new film distribution company from designer Alana Hadid is focused on blending social advocacy with creative representation, amplifying underrepresented filmmakers. As people seek more equity in media and entertainment, they're pursuing purpose-driven forms of cultural consumption. 

Watermelon Pictures uplifts Palestinian filmmakers

Beauty brand Sally Hansen has unveiled its first-ever male-led partnership with basketball player Jared McCain. As expectations of masculinity continue to shift, brands can partner with male athletes and icons who can champion new and inclusive archetypes of masculinity.

Sally Hansen's beauty campaign champions male icon

Despite the common assumption that younger generations worry most about the environment, recent studies reveal a more nuanced picture. For businesses focused on sustainability comms, there's a fresh opportunity to engage older audiences on eco values while tapping into affluent demographics. 

Boomers' eco anxiety shows nuanced generational attitudes

On Korea’s Day for Persons with Disabilities, K-pop group Big O!cean – comprising three artists with hearing impairment – is releasing its debut single ‘Glow’ in Korean, English, and international sign languages. However, many people with disabilities still feel ignored by the entertainment industry.

Big O!cean boosts inclusivity in entertainment industry

LEGO has partnered with KultureCity for Autism Awareness Month, offering sensory bags to autistic shoppers in stores. The bags, filled with practical tools that help to make stores more enjoyable for neurodiverse LEGO fans, promote empathy through play and creative, inclusive spaces.

LEGO supports autistic shoppers with sensory goody bag

Replicating US progress, France is considering a bill to address hair-based discrimination as desires for self-expression and celebrating cultural identity can conflict with institutional rules. With conversations around hair and hair loss evolving, brands are beginning to demonstrate their support.

France considers a bill against hair discrimination

Ayo Edebiri has become a cultural icon, resonating deeply with Gen Z thanks to her authenticity and humor. From comedy hustle to prominent roles in shows like The Bear and the Marvel Cinematic Universe, she’s highlighting people’s demand for more authentic voices and figures in culture.

Why Ayo Edebiri appeals to the Gen Z girlies

Julie's Hari Raya Aidilfitri's advert aims to upend gender biases, both in artificial intelligence and in real life, with creative storytelling. The ad joins the ranks of brands using holiday moments and spiritual connection to meaningfully comment on pressing social issues.

Julie's tackles AI and gender biases in Hari Raya film

TikTok has launched a revised rewards programme for creators who drive higher audience engagement. As people increasingly rely on online creators for recommendations, how can brands ensure that people receive tailor-made content that feels authentic and driven by values?

TikTok updates its reward offerings for creators

While many people grow increasingly disinterested in the endless rotation of celebrity endorsements, some brands are putting a new spin on the strategy through humor. Stella Artois is one such brand, leveraging David Beckham’s funny side in a new faceless campaign to promote its beer.




Stella Artois campaign hides David Beckham's face

India’s discerning high net worth individuals (HNWIs) are increasingly reviving traditions and connecting past and present in their fashion. Many now place high value on timelessness, especially among well-heeled urban globetrotters. What can others learn from this shift back to roots?

Why India's HNWIs are bringing back traditional designs

Over half of female musicians in the UK have experienced gender discrimination, according to the UK Musicians’ Census. The findings signal that despite the numerous efforts to tackle inequalities and biases against women, there remain significant gender-based challenges to overcome in the industry.

UK Musicians' Census spotlights gender discrimination

Hyundai has launched a campaign celebrating sneaker culture, using the ups and downs of sneaker fandom to appeal to Black sneakerheads. Brands are looking to partner with Black creators and artists to create more authentically culturally resonant communications that actually land.

Hyundai taps sneaker culture for new campaign

Disability flying lessons are set to start in South East England. The programme, which aims to remove physical and financial barriers to accessing aviation through bespoke lessons and scholarship, highlights the need for increased equity in leisure and hobbies – making them open to all.

Disability flying lessons promote accessible hobbies

The viral ‘Black Women Homesteading’ Facebook group and media platform acts as a virtual commune for Black women interested in self-sufficient agricultural lifestyles. Brands can champion underrepresented communities like these by amplifying their achievements, services, and initiatives.

‘Black Women Homesteading’ ignites community building 

The US Major League Baseball (MLB) is looking to achieve success beyond its home field. MLB’s decision to venture into South Korea is a strategic decision to engage the nation’s notable talents and its world-renowned fandom culture, which catapulted homegrown entertainment to the world stage.

How MLB scores global popularity from Korean sports fans

Prime Video has cut staff and stopped funding original content in Africa, highlighting the difficulty of expanding into new markets with Western-centric products. Meanwhile, ShowMax has emerged as the preferred choice among viewers due to its rich local content and market knowledge.

Prime Video cuts African content as Showmax wins viewers

Often stereotyped as a backward land of rage and rebellion, rural America is slowly challenging existing political, economic, and cultural narratives. How can brands tap into emerging shifts and provide rural Americans with nuanced messaging that resonates with their values and aspirations?

Is rural America going through a quiet revolution?

Dune: Part Two is shaping up to be a major hit in China. The film has spawned internet memes and inspired fashion trends on social media. Following in the footsteps of Barbie’s success among Chinese audiences, it speaks to opportunities for more cross-border engagement with global cultural products.

Dune captivates China despite anti-Hollywood shift

Microsoft has announced it's expanding its offerings with a new range of hardware that can be adapted to users of different abilities and mobility. The brand shows how businesses can foreground accessibility organically in their product design and serve people according to their varied needs.

Microsoft updates adaptive hardware for accessibility

South African sensation Tyla made history by winning the inaugural Best African Music Performance award at the Grammys. Her rapid ascent to global fame, rooted in her genuine authenticity, ushers more spaces for global music in the mainstream, led by the likes of Afrobeats and Amapiano DJ remixes.

How Tyla bolstered the global appeal of African music

Dutch startup The Switch has introduced 'Tiles of the Sun', which depict refugees carrying solar panels. Harking back to how Dutch tiles traditionally celebrate tradespeople, this embeds asylum seekers in Dutch heritage while addressing labour shortages in the Netherlands and welcoming refugees.

The Switch raises funds to train refugees in eco-jobs

Data has revealed that most young Americans are turning to UGC content and online creators for entertainment, reducing time spent on streaming platforms. As the creator economy continues to evolve, there’s an opportunity for brands to champion diverse voices and gain the favor of young people.

Young Americans watch UGC over conventional entertainment

Despite three million Australian women affected by menopause, talking about it is still seen as taboo by many. Female-first wellness brand Phenxx set out to change that in its 'Australia's' Hottest Woman' campaign, calling attention to the hot flushes that many women suffer from.

Phenxx sparks conversations around menopause

Overhanging counters, adjustable lighting, and acoustic dampening are all part of Starbucks' new Inclusive Spaces Framework, set to launch across the US. The move reflects the increased expectations for commitment to diverse community needs amid increased demands for spaces that cater to all.

Starbucks brings store accessibility the forefront

Grime is a popular music genre in the UK known for its gritty production and lyrically dexterous flows, soundtracking life in Britain. However, with the rise of mellow grime, the genre is expanding and injecting itself with fresh and vibrant new energy – reflecting the evolution felt by its artists.

Mellow grime signals shifting cultural appeal

KFC’s Crazy Thursdays promos have moved netizens and Chinese diners with clever memes and content that have spawned wildly viral moments. From the start of its ‘V50 Get Rich Quick Nuggets’ campaign, the fast-food giant has blended humour with hot deals to spice up weekly dining rituals.

How KFC wields meme culture to own Thursdays in China

The 2024 Paralympic Games in Paris are set to reach unprecedented global viewership and brand involvement, reflecting broader cultural shifts towards greater equity and inclusion. As the Paralympics gains momentum, brands have the opportunity to demonstrate commitment to these values.

Paralympics achieve unprecedented brand support

In support of Ramadan fasters, UltraSuperNew Singapore has created a Chrome extension that allows users to block out all food-related content. Beyond representation, this ad demonstrates an understanding of and practically caters to the needs of the Muslim community.

FoodBlocker tool aims to assist fasters through Ramadan

CoorDown is emphasising its support for those with Down's syndrome through a new campaign showing how societal stereotypes impact people with disabilities. The campaign highlights the need to disassemble barriers and challenge people's preconceptions about the disabled community.

CoorDown tackles stereotypes surrounding Down's syndrome

Showee's smart showers for disabled people won first prize at the 2024 Mobile World Congress for their innovative design. With a push for equity and access to digital services for all, tech firms are prioritising accessibility, addressing a long-standing neglect in the industry.

Showee's smart shower setup allows accessible autonomy

Restless Dance Theatre is a contemporary dance troupe that works with artists of diverse abilities. Their inclusive approach to the performing arts has garnered acclaim, expanding the definition of creativity in a society working hard to provide more welcoming spaces to people with disabilities.

How Restless’ dancers with disabilities take centre stage

A survey has found that Americans want authentic depictions of work and family in TV shows and movies. Amid the rising inflation and cost of living, people are connecting with honest on-screen portrayals, creating an opportunity for brands to provide positive representations in mainstream media.

US adults want work-life balance depicted on screen

Body grooming brand Bombae has launched a campaign that aims to dispel taboos around body hair. As body positivity discourse enters the mainstream in India, people are gravitating towards brands that champion body acceptance in ways that recognise cultural nuances around beauty standards.

Bombae empowers Indian women to normalise body hair

As the first generation of true digital natives, it’s no surprise that Gen Alphas are already engaged in the news. Australian youth stay in the loop through video explainers and short-form updates – but these kids are still in need of more robust digital literacy skills and forums for discussion.

How are Australian Gen Alphas getting their news?

The McDonald’s 2024 uniform collection, including bucket hats and denim skirts, was meant to give employees more flexibility to express themselves on the job. However, the move has been hit with backlash from employees who are threatening to quit over workwear that's ‘trying too hard’.

McDonald’s new uniform was right idea, wrong execution

In a global campaign, Eastpak shines the spotlight on the creativity and resilience of live action role-play (LARP) communities. No longer viewed as a siloed form of entertainment, there's an opportunity for brands to tap into the power of niche subcultures and garner authenticity.

Eastpak campaign taps into creativity of LARP culture

Mary Fowler helped to secure the Australia women’s national football team’s spot in the upcoming Olympics and has now been announced as L'Oréal’s new ANZ brand ambassador. As the profile of women's football grows, this partnership is one more link in a growing chain between sports and beauty.

L'Oréal partnership uplifts women through football

Muschicraft has launched 'the world's most illegal beer' to spotlight the absurdity of laws restricting women from taking on roles within the alcohol industry. The launch demonstrates how brands can signal true allyship by building important values into the heart of products and marketing. 

Muschicraft calls out gender inequality with new ale

Snap has announced the return of its AR Ramadan mall, complete with new features to heighten the immersive retail experience during the festive season. It’s an example of successful localisation that goes beyond product to become an integral companion in the everyday lives of local customers.

Snap uses AR to bring Ramadan shopping to life

Foundations, exhibitions, sponsorships, and mentoring programmes – luxury brands are pursuing a range of arts and cultural branding strategies to legitimise their symbolic power. Why is the industry leveraging cultural credibility in their marketing, and how are consumers perceiving this shift?

Why luxury brands are aspiring to be cultural tastemakers

No country anywhere in the world offers women the same career opportunities as men, according to a new report from the World Bank, which accounts for the impact of childcare on the labour market. Women are looking for employers to acknowledge and account for gender-specific issues in the workplace.

World Bank report signals need for more maternity leave

In Korea, GLAD Hotel has unveiled an overnight package in collaboration with the local beauty brand Beauty of Joseon, making guests feel like locals. As travellers seek ways to immerse themselves in local culture, there's an opportunity for brands to help guests feel at home while they're away.

GLAD hotel entices tourists with hyper-local offering

The Taiwanese series Let’s Talk About CHU was a regional hit in and outside Taiwan thanks to its buzzy sex scenes and universal themes. Its success proves that cultural interchange, Asian language content, and Southeast Asian creativity are lucrative forces in streaming.

How Let’s Talk About CHU universalises the Asian tongue

Beauty products have become one of Indonesia's fastest-growing markets and businesses in the last few years. However, local brands used to have less access to expand their market. Sociolla emerged as an e-commerce platform bridging the gap between beauty brand enthusiasts and the brands themselves.

How Sociolla blends Indonesian quality into global beauty

As beacons of queer excellence, Drag Race spin-offs in Asia have brought a wave of inclusivity to screens and stages. The series bites into the appetites of millions of underrepresented members of the LGBTQ+ community and more as it just keeps getting bigger, more popular, and better.

Why Drag Race sashayed into Asia with queer excellence

REI Co-op's spring collection isn't divided by gender. The new Active Pursuits range is genderless, with more options available for color, height, and width across the offerings – designed to give everyone their own choice of what feels comfortable, no matter their body shape.

REI blends functionality with genderless fashion

A Bar of Their Own in Minneapolis is the Midwest's first all-women's sports bar. Exclusively featuring women's athletic and sporting events, the bar provides a transformative space for female sports fans, bolstering support and offering an alternative to watching women's teams from home. 

A Bar of Their Own prioritises all-women's sports

Why is political polarisation impacting people's shopping decisions? Is the rise of Black consciousness forcing Brazil to confront its dark past? Why are social media influencers taken more seriously here than anywhere else in the world? And are Brazilians feeling more optimistic than in 2022?

A Cultural Snapshot of Brazil: 2024

Excelling at both product innovation and viral marketing, Topicals is a global beauty force to be reckoned with. Serving a diverse market of Gen Zers, the brand is lauded for its representation of those with ‘imperfect’ skin and its hyper-relevant cultural conversations around skin neutrality.

How Topicals highlights diverse beauty through viral UGC

Ethical fashion brand Peachaus has unveiled a light-hearted brand campaign that focuses on building women’s confidence when it comes to public speaking. The film hopes to encourage women to feel comfortable in their own skin and have the courage to be themselves every day.

Peachaus film boosts public speaking confidence in women

Smithsonian Women’s History Museum has organized a free 'Wikipedia Edit-a-thon' online to address the gender gap in biographies of female innovators. Each year, participants edit articles about overlooked American women, emphasizing the broader need to bridge gender disparities in STEM disciplines.

Wikipedia edit-a-thon seeks to bridge STEM gender gap

Regional music styles have evolved in Southeast Asia. In the Philippines, the popularity of ‘budots’ (‘slacker’ in the Visayan language) from a grassroots scene to a mainstream genre shows that it could redefine Filipino dance music, which in the past has been heavily inspired by the West.

How Filipino EDM genre budots took street music worldwide

More and more Gen Alpha gamers in Southeast Asia are finding support and community via online games, creating multiple opportunities for brands looking to join the fun. Savvy marketers have begun partnering with popular Twitcher streamers and YouTubers, tapping into the gaming community's idols.

Why games are the new social media for Southeast Asian Gen Alpha

The Everywhere is Queer app supports the LGBTQ+ community by connecting users to queer-friendly spaces. Amid data concerns for marginalized communities, shadow-banning, and increased hostility towards LGBTQ+ people in America, the app offers safe spaces as a beacon for hope during difficult times.

Everywhere is Queer spotlights LGBTQ+friendly businesses

In an internal memo, Google CEO Sundar Pichai acknowledged that Gemini’s racial inaccuracies had "offended [its] users" and "showed bias." As people increasingly expect DE&I to be embedded in AI, brands need to account for human complexity and nuance when rolling out such products.

Gemini blunder spotlights tricky nature of AI inclusion

Pinterest users are actively using the platform's inclusive filters that diversify search results, especially Gen Zers. As younger generations continue to look for more personalised content, tech-enabled tools for equitable representation are becoming ingrained into their daily digital lives.

Pinterest's inclusive AI seeing uptick in Gen Z usage

Drag Den features the Philippine drag scene by being a drag reality show for Filipinos by Filipinos, demystifying the country’s queer culture and its roots. Promising authentic queer content made accessible to the mainstream, it treads both TikTok virality and global streaming.

How Drag Den models the unfiltered joy of Filipino queer politics

As Gen Z seek out more meaningful work in their careers, young teens in the UK are looking at jobs in medicine and working with the NHS. However,  confidence gaps exist among underserved teens who question whether they will be able to pursue such careers, highlighting a need for empowerment.  

Teens are lacking confidence pursuing dream careers 

Disney has unveiled its first animated series with the release of the miniseries Iwájú on Disney+. Set in the Black Panther universe and telling the story of a young girl in Nigeria, the show leans into desires for greater representation and a shift towards short-form, immersive content.

Disney releases first ever animated series, Iwájú

Women’s football in Brazil has been steadily growing in recent years, with players like the sublime Marta acting as aspirational figures for the next generation of players – but race and gender discrimination continue to impact the development of the Brazilian game. Can brands do anything to help?

What’s next for women’s football in Brazil?

Research from USC Annenberg has shed light on a regression in the representation of women in Hollywood’s top-grossing movies. With DE&I practices under increased scrutiny, there’s an opportunity for brands to reassure people of their commitment to positive social change.

Research spotlights regression on movie DE&I progress

The international impact of Thai pop culture through movies, series, and other media has been an exciting breakthrough for Southeast Asia. Making waves on the internet now is Thai beauty, catching eyes and turning heads with a distinct makeup style and affordable cosmetics.

Thai beauty's secret to going global? Focusing on local shoppers

Tesco's MTick labels identify menopause-friendly products, aiming to ease shopping for an often overlooked audience and remove taboos around menopause. The move aligns with changing menopause discourse, promoting support for continued self-care and shifting to pro-ageing sentiments.

Tesco MTick label supports menopausal shoppers

Amid growing awareness of unfair pay and labour conditions in supply chains and manufacturing countries, people want brands to pay back to these communities. Lipton Teas & Infusions has made a significant step in this direction by co-funding the Tea Innovation & Technology Academy in Kenya.

Lipton launches tea academy to empower Kenyan workers

For decades, Calvin Klein has seemingly had its finger on the pulse of culture, casting celebrities of the moment to front its often controversial campaigns. While the brand boasts plenty of expertise in generating buzz via advertising, how is it trying to capture the attention of Gen Zers?

Why Calvin Klein poses its legacy using the erotic gaze

In India's thriving luxury beauty sector, Bollywood biggie Deepika Padukone's skincare venture, 82°E, aims to seize attention. Despite facing pricing and communication challenges, star power and a focus on sustainability have boosted visibility, but the question remains – is it enough for success?

How 82°E associates Indian skincare with celebrity status

London youth organisation Rise.365 has joined forces with M&C Saatchi and Clear Channel to tackle the biases faced by Black men. As people demand more accurate representation, it's crucial not only to represent marginalised experiences, but also to combat the prejudice that impacts them directly.

Rise.365 campaign tackles biases towards Black men

Grupo Boticário is addressing the challenges of limited dexterity with free accessories that transform its products to be more ergonomically suited for people with physical disabilities. Beauty brands globally are starting to design inclusively, but more work is still needed for true universality.

Grupo Boticário boosts access with cosmetic accessories

Despite being the largest producer of milk in the world, India has traditionally never been associated with cheese production. But things are rapidly changing, with a slew of artisanal cheese companies mushrooming around the country due to a rising economy and a desire for novelty and globalisation.

Experience-hunting audiences are driving a dairy boom in India

Post-pandemic, people have re-evaluated their romantic relationships and many are turning to ethical non-monogamy (ENM), especially Gen Zers and Yers. As open relationships challenge preconceived notions of love, how can brands in the sex, love, and dating game create safe spaces for polys to play?

How ethical non-monogamy is redefining romance

Salomon and Hikeish's partnership aims to enhance outdoor access for BIPOC communities, leveraging Hikeish's extensive network for impactful outreach. This aligns with broader trends towards collective equity and consumer demand for brand authenticity in supporting diversity.

Salomon and Hikeish promote diversity in the outdoors

An Apple TV+ special gives a background to Franklin Armstrong, the first Black character in the long-running cartoon strip Peanuts. The show demonstrates a commitment to inclusivity and representation by addressing its history while continuing to evolve alongside important conversations. 

Peanuts special champions diverse narratives

The 2024 Generational Snapshot of Gen Zers in the APAC region explores how young people today express their national identities while keeping a global mindset, assert their individuality in the workplace alongside AI, and look to markers from simpler times for stability and inspiration.

2024 APAC Gen Z Snapshot

Survey data shows that Indian women in the tech and IT sectors distrust organisational DE&I initiatives. As people increasingly scrutinise and prioritise their companies' abilities to deliver on DE&I goals, they’ll expect equitable workplaces to be the bare minimum – not a perk.

Indian women in tech are sceptical about DE&I efforts 

EasyPaisa has launched a service that helps Pakistani women understand the Nikahnama – the Islamic marriage contract. Through the 'Audio Nikahnama' option in its mobile banking app, EasyPaisa attempts to bridge a knowledge gap and respond to the demand for tech empowering marginalized communities.

EasyPaisa unpacks marriage contracts for Pakistani women

CunBA, a form of ‘grassroots basketball,’ has taken over Chinese social media with its widescale livestreaming of games featuring smaller towns, eliciting competitive hype around the sport. It brings China’s disparate minorities closer while raising a new, promising crop of homegrown ball players.

How CunBA carries grassroots sports to online virality

Research has revealed that the overwhelming majority of employees globally want businesses to be open about their workplace equity efforts. With many businesses rolling back DE&I programs, there's an opportunity for others to create trust internally and externally with transparent policies.

Workers expect high levels of DE&I transparency

Gymshark has released a new headband in response to people with textured hair postponing workouts to preserve their new hairstyles, such as braids or wigs. The company's move highlights how brands are understanding their consumers' diverse needs to develop inclusive products. 

Gymshark launches sweat headband for textured hair 

Megan Thee Stallion has collaborated with Nike to release Hot Girl Systems, a fitness apparel line catering to all bodies. Speaking to the rapper's brand of inclusivity and wellbeing first, the release responds to growing demand for body representation and softer approaches to wellbeing.




Megan Thee Stallion x Nike launch inclusive apparel line

Older Chinese individuals are breaking away from traditional norms and exploring the tender world of modern dating. Their quest for companionship is marked by an openness to building relationships, increasingly facilitated by digital platforms like dating apps and livestreaming channels.

How China’s older adults navigate the world of modern love

Lifecycle

People want their identities to be reflected in mainstream culture