Analysis

Hannah Elderfield is Director of Insight at Canvas8. With over a decade of experience in understanding human behavior, she helps global brands and businesses - from Nike and RE/MAX, to Google and Fidelity - uncover and leverage human truths to drive more strategic decisions. She is also an award-winning analyst and author of Canvas8's first inaugural “Science Of” book which translates learnings from academia into real-world actionable insights.

Dr Tunisha Singleton is a force in the world of fan engagement. She blends behavioural insights, brand storytelling, and strategic marketing to decode what makes audiences tick. With a PhD in Media Psychology, she is a leading expert in how media, technology, and culture shape human experience, particularly in sports, entertainment, and digital communities.
As the architect behind FanX Unlimited and her proprietary framework FanX 360™, Dr Singleton helps brands translate fan identity into measurable impact, turning passive viewers into lifelong loyalists by developing everlasting brand experiences. Her work unpacks the experience economy of fandom to optimise audience connection and drive revenue.

Rob Meyerson is the founder of brand strategy and identity agency Heirloom and a specialist in brand naming and nomenclature. He is the author of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service (2021), co-author of Designing Brand Identity (2024), and has published articles about brand strategy and naming in Harvard Business Review, Business Insider, and more.

Meg Elkins is a behavioural and applied economist with research interests in both societal and cultural economics. Her research links economic impacts and how our information biases impact decision-making. Meg is a member of the Behavioural Business Lab and the Centre for International Development. She is a regular commentator for TV, radio, and print on behavioural issues and decision-making processes.

Dr Daniel Zane is an associate professor of marketing at the Lehigh University College of Business. His research explores the conclusions consumers draw about themselves and companies based on the information they have available in the marketplace and how these conclusions impact their consumption behaviors. His work explores the effects of this consumer inference-making in domains such as advertising, promotions and social media. With an interest in consumer well-being, he has also examined such processes in sustainability, pharmaceutical marketing and public health.

Hannah O'Neill is a strategy and culture consultant, design thinker, mindset coach, and entrepreneur. Operating at the intersection of strategy, culture, and innovation, she helps people, brands, and businesses realise their full potential through research, co-creation, and exceptional communications. With over a decade of experience across the integrated communications landscape, she has worked with some of the world's leading brands to shape and share their stories. A potent blend of energy and empathy, O'Neill is driven to understand people and what moves them. She is the former head of strategy and culture at 360, Finn Partners, and in 2022, she founded Future State Studio.

Dr. Kate Phelps teaches in the Gender and Women's Studies Department at the University of Wisconsin-Madison. She has over a decade of teaching experience at the collegiate level and holds a PhD in sociology from the University of Massachusetts-Boston. She builds curriculum and teaches courses on body politics, food politics, feminist theory, and gender and health. Her research and scholarship focus on body politics, girlhood, and digital sociology. Her book Digital Girlhoods from Temple University Press is now available. She's also a regularly sought-after speaker on gender and embodiment, health equity, size-inclusive healthcare, diet and wellness culture, and new media.

Clio Meurer is a semiotician and cultural analyst with 15 years of experience. Clio specialises in the visual language applied to design and branding. She holds an MA and PhD in History and Semiology of Text and Image from the University of Paris VII (2000-2008), and was a postdoctoral researcher in Communication and Semiotics at PUC-SP (2010-2011). She has provided studies for creative consultancies on projects involving brands such as The Coca-Cola Company, PepsiCo, Nestlé, Wickbold, Ferrero Group, Renault, Samsung, Petrobras, Nokia, Netflix, Amazon MGM Studios, Colgate-Palmolive, P&G, Unilever, Johnson & Johnson, Diageo, AB InBev, Heineken, Avon, and Natura &Co.

Dan Cassino is a professor of government and politics at Fairleigh Dickinson University's Department of Social Sciences and History and executive director of the FDU Poll (formerly PublicMind). He studies the cognitive psychology of the survey response and how masculinity shapes the social and political attitudes of men. His books include Fox News and American Politics and Gender Threat.

Philip Anthony is Channel 5's Playout Director. He manages complex multi-channel transmissions, including live sports broadcasts such as NFL games. He is also a contributing sports writer for various publications and websites.

Dr. James Oakley is a professor of marketing at Lewis University’s College of Business. His research focuses on marketing strategy and branding and the influence of an organisation’s culture on its marketing activities and customer relationships. Dr. Oakley holds a PhD from the Kellogg School of Management at Northwestern University, an MBA from Purdue University, and a BS in psychology from the University of Illinois. In addition to 20 years of experience as a faculty member, he brings the experience from a corporate career prior to obtaining his PhD – an ideal mix of theory and practice.