In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Remote work has spread over the last 10 years, allowing many professionals seeking flexibility and comfort to try working from anywhere. Known as digital nomads, remote workers who live in Southeast Asia (SEA) aim to earn the most they can while affording luxury where it’s much cheaper.

Thailand's T-Wave, driven by BL series and T-pop, has pushed far beyond the walls of the country and Southeast Asia into hearts across the globe. Transnational fandoms amplify Thailand's global impact, offering luxury brands a lucrative market among its superfans by exploring localised branding.

Instead of Hollywood stars, Southeast Asian brands see Korean celebrities as more effective ambassadors to enhance recognition, stimulate customer interest, and boost sales. This shift could signal a motion in the marketing of brands towards hyperlocalisation, personalisation, and value alignment.

Thai Boys’ Love (BL) drama is a relatively new TV genre attracting droves of local and international fans. Though these shows are love stories between two men, they’re especially popular with women, a surprising driving force for the trend and the longevity of the genre.