Lunar New Year has varied celebrations across Southeast Asia, though a focus on food, reunions, and prosperity traditions are common. E-commerce plays a vital role in shopping surges, with Gen Z emerging as a pivotal market in the region, leading the evolution of consumer behaviour.
- Sectors
- Location Southeast Asia
- Generation
York is a culturally literate contributor with rich international experience, having lived/worked/studied abroad in the United States, United Kingdom, and China (Beijing, Shenzhen, Qingdao, Taipei). He has had positions in regional marketing, including overall marketing management, business development, and partnership experiences in multinational corporations and US-based startups.
Chenelle holds a degree in Chinese Studies from the National Taiwan University, specialising in Mandarin and Southeast Asian relations. She is also an education manager at Kids Mandarin Club Inc, where she combines her linguistic expertise with cultural insights, fostering cross-cultural awareness in her engaging lessons.
Samantha Onglatco is a freelance journalist from the Philippines specialising in stories about culture, fandom, media, and entertainment.
