How is social shopping changing the way Indians spend on Diwali?

©Yan Krukau (2021)

REPORT

15 Nov 2023

Despite inflation, Diwali e-commerce is booming as people look for convenience while shopping. Shoppers also prioritise community-driven discovery and brand trust, embracing tech innovations like VR and AR. How can brands leverage hyper-regional content and use tech to enhance intimacy?

Sectors
ShoppingApps and softwareTechnologyCitizenshipTV, film, and social media video
Location
India

Ruchi Ruuh

Ruchi Ruuh is a qualified relationship counsellor presently working in areas of love, relationships, and mental wellbeing. She is based in New Delhi, India.

Aakash Chaturvedi

Aakash Chaturvedi was born and bred in digital agencies. He’s worked with a lot of web series marketing, brand solutions, and successful brand strategy. He is the associate vice president of strategy at Kakkoii Strategy, Communication, Design & Entertainment. He is based in New Delhi, India.

Harish Bijoor

Harish Bijoor is a brand and business strategist. He runs a boutique-consulting outfit, Harish Bijoor Consults Inc. He is based in Bengaluru, India.

Jaishree Kumar

Jaishree Kumar is an internationally acclaimed writer, journalist, and documentary filmmaker who covers gender, climate change, health, and more. Her work has been published in the Thomson Reuters Foundation, VICE, Business Insider, Deutsche Welle, and more. She divides her time between New Delhi and the Himalayas.