Singles Day: Asia’s biggest online shopping event
REPORT
9 Oct 2023
Singles Day: Asia’s biggest online shopping event

Singles’ Day started as a tradition among friends in China and has now evolved into a monumental shopping event taking the world by storm. But COVID-19 and declining consumer confidence have changed this celebration, leaving brands to wonder how to recapture the spirit of this holiday.

Dr. Maggie Ying Jiang

Dr. Maggie Ying Jiang is a tenured associate professor in media and communication at the School of Social Sciences at The University of Western Australia. As an academic, Dr. Jiang's research interests and publications mainly include cross-cultural communication, social media, and public relations. In addition to her academic work, she conducts strategic communication training for a wide range of organisations, including S. Kidman & Co., AFL, and the American Chamber of Commerce. Her book, Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses, is forthcoming from Anthem Press and set for release in April 2024.

Jacob Cooke

Jacob Cooke is the co-founder and CEO of WPIC Marketing + Technologies, a leading e-commerce and technology consultancy that drives growth for global brands in China, Japan, and Southeast Asia. Based in Beijing since 2003, Jacob is also a regular contributor to international media on e-commerce, retail, and technology trends in China. He’s a member of the MIT Sloan School of Management and holds an Advanced Certificate in Engineering from MIT’s Computer Science & Artificial Intelligence Laboratory.

Angel Martinez

Angel Martinez is a culture writer and content strategist based in Manila, Philippines. She recently finished a one-year fellowship at Kontinentalist, an award-winning editorial studio that tells data stories about Asia. Today, she writes about the internet, identity, and their intersections for publications like VICE, i-D, Vox, and Teen Vogue. When she’s not knee-deep in the written word, you can find her crying over the New Year’s Eve scene from When Harry Met Sally… (1989) and cafe-hopping in pursuit of the perfect Spanish latté.