How Gen Z is redefining the Australian luxury market
9 Nov 2023
How Gen Z is redefining the Australian luxury market

In Australia, Gen Z is navigating a financial landscape with soaring living costs, causing them to abandon traditional big-ticket purchases and embrace a new ethos of self-care. As this generation grapples with the economic challenges of the day, they are redefining luxury spending in the country.

Noeleene Yap

Noeleene Yap is a marketing and communications manager with over 10 years of experience. She has led omnichannel marketing campaigns, customer engagement initiatives, and strategic communications in Australia and Canada, specialising in content, social media, and community. Her experience spans a diverse range of industries, building brands and driving customer growth and engagement across fintech and financial services, mental health, healthcare and disability, and not-for-profit. Noeleene holds a BA in Communication (Public Communication) from the University of Technology Sydney.

Mark McCrindle

Mark McCrindle is a social researcher, best-selling author, influential thought leader, and TEDx speaker. He is recognised globally as coining the name for the emerging generation, Generation Alpha. Mark's advisory, communications, and research company, McCrindle, counts among its clients more than 100 of the largest companies and leading international brands. Mark's highly valued social commentary is presented through engaging keynotes, research, reports, infographics, videos, and media input. He is a trusted advisor and sits on the board of a number of different organisations, after having developed his regard as an expert demographer, futurist, and social commentator. Mark McCrindle, BSc (Psychology), MA, is the author of five books on emerging trends and social change – Generation Alpha, Work Wellbeing: Leading Thriving Teams in Rapidly Changing Times, The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century, and The Power of Good.

Sarah Wei

Sarah Wei is a journalist and producer based in Melbourne and Hong Kong, with a focus on the travel, lifestyle, and arts and culture sectors. She has produced over 35 talks and workshops with 120 speakers, three large-scale 5-day events, over 20 community events,  one VR/AR exhibition, and more than 150 published features and stories across the region.